How To Save Money On Direct Mail

TIPS ON HOW TO SAVE MONEY ON DIRECT MAIL

TARGET

Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.

CLEAN & UPDATE YOUR DATA

Clean and update your mailing lists regularly. Save money by removing from your database any mail pieces with names and addresses that have been returned to sender by the USPS.

ADD “OR CURRENT RESIDENT”

Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers.

BE USPS MAIL COMPLIANT

Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.

FIRST CLASS MAIL OR STANDARD MAIL

  1. Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
  2. First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “

SIZE MATTERS

  • Significant savings can be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you choose. The USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper that the machinery crumples or creases.
  • A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. An 8.5 ” x 7″ postcard it will be more expensive to print and mail but you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.

CALL TO ACTION

Add a “Call to action” to your mail piece because that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.

SAVE MONEY ON DIRECT MAIL DESIGN

The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.

Research your direct mail designs and track which ones have the best ROI.

WAYS TO SAVE MONEY ON DIRECT MAIL : TO SUM UP

  • Use clean accurate data.
  • Target your ideal customers.
  • Design a USPS compliant mail piece.
  • Add a “Call To Action”.
  • Mail at the best postal rate.
  • Track the response.

Direct Mail and Email Marketing made easy

Make direct mail and email marketing  part of 21st century marketing!

We all try to compare email marketing with direct mail marketing but here is the problem : engaging in a one step approach where we blast an email to our customers now and again is not enough to engage them.

Direct mail and email marketing
Direct mail and email marketing made easy

Work at combining the best direct mail marketing practices with the best email marketing practices because by regularly reaching out to your customer base they will think of you first when they need the services you offer.

Direct Mail And Email Marketing Made Easy
Tips For Direct Mail Marketing
  • Be creative because an interesting  mail piece design will encourage a second look.
  •  Accurate regularly updated direct mail and email lists are essential to a successful direct mail-email marketing campaign.
  • Hand stamp because it will make your make piece stand out from the rest. There are plenty of options from the USPS.
  • Keep the approach personal. Hand write because if someone thinks they are part of a mass mailing effort they may think twice about opening and reading your mail piece.
  • Be targeted. A mail piece that someone holds onto should be relevant to their needs/interests. For example: Only someone turning 65 will be interested in receiving news about seminars on how to apply for medicare or what the benefits of medicare insurance are.
  • Be colorful. A mail piece that is opened or read needs to stand out.

Backup With Email

Tips For Email Marketing
  • Use Best Practices for email marketing.
  • Keep your email contacts updated.
  • More than 54% of emails that are opened will be opened on a mobile phone.
  • Make it easy for your users to connect with social media by having social media icons in the email.
  • Make sure your subject line is punchy and relevant to content.
  • Only email when you have something real to offer and make sure the recipient knows what you have to offer in the email subject line.
  • Design landing pages that relate to the email content so that users are taken to a page that they will relate to and move forward.
  • Use email to back up your direct mail campaign. For example email a coupon code for use on your website or to bring into your store.
  • Email customer to remind them that the coupon code is expiring.
  • Keep personal and use the customer’s name.
  • Give your customer a reason to keep coming back to your website.
  • Be CAN_SPAM compliant.

Direct Mail Made Easy

Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.

Design your direct mail piece, build your targeted mailing list and print and mail.

  • Design an eye catching mail piece with a bold “call to action”.  For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
  • Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
  • Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
  • Focus on your most important services because laundry lists of services is confusing.
  • Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
  • Hand stamp for a personal touch.                                                                             Celebration Boutonniere
  • LeadsPlease can help you get your direct mail piece printed and mailed! Call Us: 866-306-8674

Direct Mail Best Practices

Direct Mail Best Practices

Read about direct mail best practices as part of your marketing research. You will save time and money by reading the advice of professional marketers.

Checkout these great ideas before you print and mail your next campaign because your success and response rate will improve!

Learn about costs, copy, printing and mailing because it will save you time and money.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Get an updated accurate mailing list
  • Personalize, track and follow-up
  • Only mail to your best prospects
  • Combine different platforms
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration and Cost Efficiency

mailing_piece_sample

Mailing List for Back to School Mailers

It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.

Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.

Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.

Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674

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The Power of Direct Mail

Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.

Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.

According to recent research by the Direct Marketing Association (DMA)  direct mail still outperforms email, despite an increase in promotional offers online:

  • 79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
  • Direct mail generates 10% more customers than email
  • Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%

The Power Of Direct Mail
The Power Of Direct Mail

Direct Mail Marketing – Why You Should be Doing It

Use Direct Mail Marketing for your business.

According to a recent study by Catamount Marketing, “How your customers want to be contacted”,  32+% of people surveyed, prefer to be contacted by Direct Mail over all other forms of communication.

  • 32% of customers prefer to be contacted by direct mail
  • Include direct mail as part of your overall marketing strategy
  • Target with an accrate up to date mailing list
  • Design an eye catching mail piece
  • Mail and make it personal
  • Track the success of your campaign
  • Repeat your mailing

Direct mail marketing why you should be doing it

Direct Mail Using USPS Holiday Stamps

Direct Mail Using USPS Holiday Stamps

Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.

USPS Holiday Stamps
Direct Mail holiday Stamps

It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.

You will need quality data for your direct mail lists to ensure you get the best ROI.

Data Quality For Your Direct Mail Lists

Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you

New additions to the USPS Forever Stamps Collection are now available.

Direct Mail Holiday Stamps
Direct Mail Holiday Stamps

 

 

 

 

 

 

Tips on How To Design A Marketing piece For Direct Mail With Attitude

The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.

We have a few marketing ideas which just may relieve the tension.

No time to do the prep? We can also help you print and mail your marketing campaign. How easy is that?