How Much Does It Cost to Buy a Mailing List in 2023?

If you’re looking to buy a mailing list of new customers, you’ll want to know how much it costs. On average, a mailing list can cost anywhere from $60.00 to upwards of $250.00 per 1,000 Names & Addresses.

Costs can differ depending on the mailing list providers and between data sources; but in general, the cost of a mailing list depends mostly on the following:

  1. Type of List (ex. Direct Mail or Email)
  2. Audience
  3. Quantity
  4. Usage
  5. Extra Information
  6. Quality

What Type of Mailing List Do You Want?

There are several factors that go into the cost of a targeted mailing list. One of the first factors, is the ‘Type’ of mailing list that you need.

Do you want to buy a direct mailing list for a direct mail piece campaign? Or do you want to buy an email address list for email marketing?

For the most part, direct mailing lists purchased from mailing list services, are generally slightly less expensive than email marketing lists.

How Much Does It Cost to Buy a Mailing List in 2022

What Audience Do You Want To Target?

Do you want to send your direct marketing campaigns to Consumers/People? Or do you want to target Businesses?

Generally, Consumer Mailing Lists cost less than Business Lists.

Consumer & Business Email Lists and Mailing Lists: How Much Does It Cost to Buy a Mailing List in 2022
Consumer & Business Email Lists and Mailing Lists

How Many Addresses Do You Want to Buy?

Some companies charge a flat fee per address. So, that means, that no matter how many addresses you purchase, they charge one price per address.

Other companies charge less, when you purchase larger quantities.

Before you buy a mailing list and mail your direct mail campaign, please double-check to see if the company rewards you for buying more addresses. Sometimes there can be big price breaks, and it might make sense to buy a larger mailing list.

What Are the Usage Terms? How Many Times Can You Use the Mailing List?

Most mailing lists can be purchased as a one-time use mailing list, or a two-time use mailing list, or an unlimited use mailing list.

Before you buy your mailing list, make sure you ask the mailing list broker how many times you’re allowed to use the list.

What Extra Information Comes with Your Mailing List?

Some mailing list brokers allow you to add ‘extra information’ to your list. Sometimes, adding demographics or addition information is ‘free’, but sometimes, you’ll be charged extra. Be sure to ask about this before you place an order.

Demographic Information

If you’d like to create a more custom mailing list that is suited towards your target audience, you might want to consider adding additional demographic information to your list.

But be careful! Some list companies charge you extra for adding additional demographic information.

At LeadsPlease, we don’t charge you anything extra for adding demographic criteria to your list. (Ex. Household Income, Gender, Martial Status, Carrier Routes etc. )

Phone Numbers

Phone Numbers are normally always included with the contact information on Business Lists, but you may want to double check this before you buy a List.

Some mailing list services do charge extra for adding telemarketing numbers to your Business List. LeadsPlease, however, does not charge extra for Business Phone Numbers. For more information, or to buy mailing list with Business phone numbers, please visit our Business List page.

Phone Numbers are generally not included with Consumer Mailing Lists, unless you specifically ask for them. For more information, or to buy a Consumer Mailing List with Phone Numbers, please visit our Phone Number page.

How accurate is the List?

As the old saying goes, “you get what you pay for” !

Quality Lists are scrubbed and cleaned on a routine basis and provide you with high-quality contact information that will help you drive more successful marketing efforts.

But not all List Brokers are alike. Some List services do not clean and update their information as much as they should, and their Lists often result in unsuccessful direct mail campaigns, and wasted time and money.

So, before you place your order, be sure to ask the List Broker about the accuracy of their Lists and when they were last updated.

LeadsPlease is extremely concerned about quality. We clean and update our databases and lists as frequently as possible, and adhere to very strict Quality controls to ensure the best high-quality Lists possible.

When selecting a List, only trust the best! LeadsPlease was voted the Best List Broker Service Overall by for 4 years in a row.

Can I get a List with Email Addresses?

You can choose to add Email Addresses to your List.

We offer 3 List Options:

  1. Direct Mail
  2. Direct Mail + Email
  3. Direct Mail + Email where available

For more information & pricing please visit this page : Buy Email Lists & Email Address Lists

Got Questions About List Pricing?

Please chat with us or give us a call if you have any questions. We’ll be happy to help. 1 866 306 8674

Other Helpful Resources

Buy Mailing List FAQs

  • [Q]What deliverability can I expect from direct mail marketing?[A]Deliverability depends on a lot of contributing factors, and it can differ greatly from list to list. For more information about LeadsPlease deliverability and what to expect from your direct mail marketing lists, please visit Our Data quality page.
  • [Q]What format does the List come in?[A]LeadsPlease Mailing Lists are downloaded in an excel or .csv file format that is compatible with most programs.
  • [Q]How do I get more subscribers?[A]Direct Mail and Email Marketing are both fast and affordable ways to gain new subscribers and increase the number of your current customers.