What are targeted mailing lists?
Targeted mailing lists are a crucial part of every successful business’s marketing plan.
Targeted mailing lists help businesses send promotions and information, to the right prospective new customers, by reaching specific geographical locations and demographics.
Why do I need a targeted mailing list?
Rather than sending your promotion or advertisement to all residents/businesses in a particular area, a targeted mailing list will help you reach specific types of people/businesses that are most likely to want to know about your services.
For example, an upscale Women’s Hair Salon cam purchase a mailing list that includes the Names/Addresses of Women who live in a 3 mile radius of the Salon, where the Household Income is over $100,000/year.
A targeted mailing list will help you:
- Get your message / promotion in front of the right people
- Save money
- Increase exposure
- Boost sales
Where can I get a targeted mailing list?
There are lots of different mailing list companies available online. If you Google ‘mailing lists’ you will see a long list of mailing list providers including our companies, LeadsPlease & EmailsPlease.
What makes a great, targeted mailing list?
- Up-To-Date Names & Addresses
- Targeted Demographics
- Accuracy Guarantee
- Free Sample
- Affordable Price
- Easy to Use List Format
- Instant Online Download
Targeted Mailing Lists FAQs
[Q]What’s the difference between targeted mailing lists and saturation mailing lists?[A]There are big differences. To be clear, saturation mailing relies on choosing a USPS carrier route/routes and mailing to every mailable address on that route. This is fine if you have say a pizza business where every household might be interested in having pizza for dinner. This is not such a great idea if you are a childcare business where you provide care for children of specific ages. There is no point in mailing to households that have no children or children in the wrong age group. You lose money on printing and mailing to households who will never ruse your services. Targeted mailing gives you the ability to focus precisely on the households most likely to use your goods and services therefore saving on wastage.
[Q]What does ‘targeted’ mean?[A]It means you can be specific about for example targeting households with a certain income, interest, type of home, homes with swimming pools and families with children and so on.