The Top 9 Mailing List Services that will help you boost sales and grow your business in 2023 are:
- Email Lists
- Email Marketing
- Email Marketing Services
- Direct Mailing Lists
- Direct Mail
- Mailing Labels
- Clone My List of Customers
- Add Information to Your List (Appends)
- Clean & Update Your List
1. Email Lists
Email Lists are marketing lists that contain the Names, Addresses and Email Addresses of People or Businesses in your area.
Email Lists are affordable, easy to use, and have a high return on investment.
Therefore, if you need to get the word out about an event, help drive traffic to your website or connect with new customers quickly, you should try using targeted Email Lists.
Accurate Email Lists with up-to-date contact information will increase deliverability, and drive more successful email marketing campaigns.
2. Email Marketing
Email Marketing, similarly to Direct Mail, is a popular & successful way to connect with new potential customers quickly and grow your business.
According to Statista, there are 4.3 Billion Email users worldwide and email marketing is a $10.89+ Billion revenue building industry! If you aren’t already utilizing email marketing to promote your business, you should be!
You can use Digital Marketing to keep in touch with your current customers, or use it to advertise to new prospects and your target audience.
Nowadays, it’s quick and easy to design an html email and create a professional Email Marketing campaign online, even for beginners who have no design experience. Another benefit of email marketing is the cost; email marketing is relatively inexpensive to do, and is far more affordable than Direct Mail marketing. So, for small business owners, digital email marketing is one of the easiest and most affordable options.
Benefits of Using an Email Marketing Service
A professional email marketing software or email marketing service, will provide you with the email marketing tools and functionality to drive a successful campaign.
- Email Automation
- Email Templates
- Real-time metrics reports
- Social Media add-ons
- A/B Testing
- Automation Tools
- Drag-and-drop editor
- Unsubscribe Links
- Optimized Subject Lines
- List Management
- Email Support
Some Email Marketing Services also offer advanced features and integrations like:
- Landing Page Builders
- Lead Generation
- Automated Emails
- Sign-up Forms
- Customer Support
- Push Notifications
- Automation Features
- Marketing Automation
- SMS Marketing
- Transactional Emails
- Automation Workflows
- Paid Plans
- Unlimited Emails
3. Email Marketing Services
Before you start sending out your Email Campaigns to your contact list, one of the most important items to consider is “who” will be sending your emails.
Some people choose to send bulk emails and drip campaigns through their personal email accounts (ex. email@example.com).
However, we strongly discourage people from using their personal email accounts to deploy email campaigns. When small Businesses send marketing emails from personal email accounts like yahoo or Gmail, they often see a low number of conversions, high bounce rates and less successful ROI.
If you want to ensure high open rates, the most effective way to deploy an email campaign, is through a professional, email marketing platform.
Email Marketing to your Current Customers
Some Businesses are looking to do email sends to their current customers. If this is the case, and you already have a list of contacts’ email addresses in your crm, and you’re ready to start email marketing to them, there are many great email marketing services to choose from.
Some of the most popular, all-in-one email editors and email marketing platforms for marketing to your Current Customers are:
These providers offer a variety of intuitive email marketing tools and marketing features (some with free plans) to help you start sending professional looking emails to your current customers.
These companies, do not however, condone you sending emails to purchased email addresses.
So, if you’re looking to increase you click-through rates and optimize your marketing potential by emailing new prospects, you should make sure to select an appropriate email service that does allow you to upload and send to purchased email addresses.
Prospecting & Email Marketing to New Customers
If your marketing strategy includes sending out prospecting emails, and sending emails to potential new customers who do not know you, you’ll need to consider an alternative email service.
MailChimp, ConstantContact, Shopify and Hubspot do not allow you to send emails to people or businesses that you don’t know.
So, if you purchase an Email List of Names + Addresses, and you’d like to send out a number of emails to these folks, you might want to consider using a different company. If you use MailChimp, ConstantContact or HubSpot, and you try to send emails to purchased email addresses, you’ll likely get black listed and your account might be frozen.
So, before you select an email marketing platform, make sure you double-check to see if they permit you to upload 3rd party purchased email addresses in their marketing software.
Although we are not affiliated with any other ’email deployment’ companies, several of our customers have mentioned using the following email marketing services to send prospecting emails :
Reasons to use Email Marketing
These are the top reasons why our Customers use email marketing:
- Welcome Emails to new Customers
- Advertise an Event
- Drive traffic to an ecommerce website or online Store
- Offer a Promotion or Discount
- New Store Opening
- Boost Webinar Sign-ups
- Email Newsletters
- Increase conversion rates
- Drive new subscribers
4. Direct Mail
Once you have a quality, up-to-date direct mailing list from a reputable data sources, you can design and send your direct mail campaign.
Direct Mail is still one of the most successful marketing methods for businesses in the USA. It might be an ‘old’ marketing method, but it’s still proven to have a high return on investment when executed properly, and professionally.
Direct Mail can help you grow your business:
- Advertise an event
- Drive traffic to your website
- Promote an Offer
- Stay connected with your current customers
- Prospect to new customers
Let us help you with your next Direct Mail campaign!
5. Top Mailing List Services: Direct Mailing Lists
Direct Mailing Lists continue to hold the #1 position in 2023 for the best targeted mailing list service that can help startups and established businesses to grow and expand.
Direct mailing lists are essentially, lists of potential new customers. Who doesn’t need a few new customers?
- A great quality, targeted mailing list can make or break your direct mail campaign.
- An accurate mailing list that includes the names & addresses of people/businesses that are most likely to want your services/products.
- A great mailing list will connect you with new prospects and turn them into paying customers.
So, if you business needs to advertise a new store opening, or you’re just looking to increase sales and bring in new customers, Direct Mail should be part of your marketing solutions.
6. Mailing Labels
If you’re not using a direct mail company to help you design and mail your direct mail campaign, you could save money by handling everything yourself.
Instead of hand-writing the names & addresses on every direct mail piece, save time and look more professional with printed Mailing Labels.
7. Clone My List of Customers
If you want to find new customers that are similar to your current customers (or subset of customers), you should consider cloning your customers.
For example, we can take your list of current customers, run it through our special analytics program and identify trends in your Customers’ demographics and Interests.
Perhaps we find that the majority of your customers are Married, Homeowners who have an estimated Household Income of over $100,000. Once we know this, we can help you find other people just like them!
Contact Us for more information.
8. Add Information to Your List (Append)
If you have a mailing list of your current customers, and you want to know more about them or add information, you should try list Appends.
For instance, the most common Append request is adding Email Addresses to a list of Names & Addresses. Once you’ve added important information to your list, like Email Addresses, you can give your marketing efforts a boost and increase the likelihood of making a sale by diversifying your marketing strategy.
The most popular Appends are:
- Email Addresses
- Phone Numbers
- Company Names
- LinkedIn Profile URL
- FaceBook Page URL
- X / Twitter Handle
Please Contact Us or email us at firstname.lastname@example.org for information.
9. Cleaning & Updating Your List
The USPS recommends that you clean and update your mailing list every 90 days.
On average, about 2-5% of Households move every month. So if you mail to an old, or out-dated mailing list, you could experience a high number of returned mail, because the resident may no longer live at the address.
In conclusion, be sure to clean and update your direct mailing lists every 90 days, and update your email mailing lists every 30 days.
Need help Cleaning & Updating Your List? We can help!Please Contact Us or Call Us for more information.
Other Helpful Resources
Happy Customers Growing Their Businesses with LeadsPlease Mailing Lists
Mailing List Services FAQs
[Q]What is smtp?[A]According to AbNormalSecurity.com SMTP helps prevent spam by verifying the sender’s account before delivering an email. By preventing spam emails, SMTP also protects your IP reputation.
[Q]What format do Email Lists come in?[A] Email Lists come in an excel .csv file format which are easy to use and upload into most crms.