Here’s a great article for all marketing folk and direct mailers, new and old. It’s a quick article from Entrepreneur Magazine, focusing on 5 tips we should all be aware of, when writing great direct mail content that gets noticed.
3 ways direct mail is delivering what Google doesn’t for small businesses.
As Google gets bigger and bigger, a common misconception is that online advertising is the marketing tool that yields the highest ROI with the least amount of money and effort. But experienced direct mail gurus like Dan Kennedy & Craig Simpson, are quick to slap down those common misconceptions. They quickly prove that direct mail is still an extremely effective and affordable way to reach wide audiences in ways that Google cannot.
Simpson claims that there are 3 simple things that Google doesn’t do, that a successful direct mail campaign does:
Direct Sales. They happen when people aren’t shopping.
Sole Focus. An online search never lists just you.
Guarantee. Buying online ads doesn’t mean people will see them.
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If you are a Medicare Insurance Agent, there are 2 great ways to reach your target market:
Advertise to people who are already 65 years old and who are eligible for Medicare. (This age group can be difficult to convince because they are often already well informed about their insurance options or have already made a decision.)
Advertise to people who are just about to turn 65!
People often make long-term, insurance and supplemental insurance decisions just before they turn 65 years old; so a Turning 65 List can give Medicare Insurance Agents a huge edge on their competition and help them reach people just before they make any long-term insurance decisions.
If you’re a Medicare Insurance Agent, it can be extremely beneficial to find these people and start marketing to them before their birthday. The timing is crucial. If you reach them when they are still learning about their options and they most likely have not yet made any insurance decisions, it increases your chances of winning them over and gaining a new customer.
Turning 65 mailing lists are a perfect way for medicare insurance agents to reach the right audience and gain new customers.
You can find People Turning 65 in any area of the USA. Just select the zip codes, cities, counties or states that you want to target, and then select the Birth Months you need. Example: People Turning 65 in July-December 2014 in 5 counties in Florida.
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