How to grow a church congregation. Reach out to neighbors new and old using targeted church direct mail marketing.
How to grow a church congregation. Customize your list to coordinate with your marketing campaign. For example: If you are promoting your Sunday school classes you will need to select “families with children” in the appropriate age ranges so that you reach the right audience.
Get an accurate mailing list from a data source that is cleaned and updated regularly.
Target the people living and working in an area around your church because people feel more comfortable when they stay in their own local area. Draw a radius around your church address and select the precise number of miles or parts of a mile you need. This lets you control your budget and the geographic area you are targeting.
Choose from a variety of selects to target specific denominations, affiliations or ministry types.
Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.
CLEAN & UPDATE YOUR DATA
Clean and update your mailing lists regularly. Save money by removing from your database any mail pieces with names and addresses that have been returned to sender by the USPS.
ADD “OR CURRENT RESIDENT”
Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers.
BE USPS MAIL COMPLIANT
Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.
FIRST CLASS MAIL OR STANDARD MAIL
Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “
Significant savings can be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you choose. The USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper that the machinery crumples or creases.
A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. An 8.5 ” x 7″ postcard it will be more expensive to print and mail but you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.
CALL TO ACTION
Add a “Call to action” to your mail piece because that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.
SAVE MONEY ON DIRECT MAIL DESIGN
The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.
How To Print Address Labels From An Excel Spreadsheet And Make Label Printing Easy.
Ever wondered how on earth you can format your direct mail excel spreadsheet and make label printing easy?
LeasdPlease provides all customers who order mailing lists the option to:
Download the mailing list in an excel spreadsheet immediately.
Request a free PDF which is formatted for label printing.
Have the mailing list printed on peel and stick labels and shipped to you.
Download The Mailing List
When you complete an order on LeadsPlease there is a link on the last checkout page to download your list immediately. The list will open in an excel spreadsheet and you will be able to email it just like it is to the company printing your mail piece or you can format the list so you can print address labels yourself.
Request A Free PDF/Label Printing Made Easy
Get your order number and call us to format your list for printing. Let us know if you want us to add “Or Current Resident” under the name of the recipient. This makes sure that the USPS leaves the mail piece at the designated address. We will email you a free PDF and attach links to a “How To” document.
For Medicare Supplement Marketing choose “mailing list of people” from our home page. Select “turning 65 by birth month” on the demography page. We can sort the list by birth month and add this to the PDF and/or the printed labels. Then you can mail to the recipients at the appropriate time.
Let LeadsPlease Print and Ship Your Labels
LeadsPlease can print your list on peel and stick labels and ship them to you by priority mail. Don’t forget we can add “Or Current Resident” to the labels under the name of the recipient.
If you are using the “Turning 65” select we can also add the birth month to the PDF and/or the printed label.
Keep the approach personal. Hand write. If someone thinks they are part of a mass mailing effort they may think twice about opening and reading your mail piece.
Be targeted. A mail piece that someone holds onto should be relevant to their needs/interests. For example: Only someone turning 65 will be interested in receiving news about seminars on how to apply for medicare and what the benefits of medicare insurance are.
Be colorful. A mail piece that is opened or read needs to stand out.
Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
Targeted direct mail saves time and money by reducing printing and postage wastage. For example, if you are a child care facility you will need to direct your marketing message to families with children of appropriate ages in your area.
A compelling “call to action” encourages your customers to communicate with you and as a result this makes completing an order an easier task.
Targeted direct mail will be retained long after a cold call is forgotten .
Make sure your mailing list is clean and up to date and your list broker has the demographics that you need to target your best customers.
Appreciate your customers with a “Thank You For Your Business” by offering a coupon code for their next order.
You can make your direct mail piece personal by adding a physical stamp and handwriting the text.
Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.
Design your direct mail piece, build your targeted mailing list and print and mail.
Design an eye catching mail piece with a bold “call to action”. For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
Focus on your most important services because laundry lists of services is confusing.
Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.
It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.
You will need quality data for your direct mail lists to ensure you get the best ROI.
Data Quality For Your Direct Mail Lists
Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you
New additions to the USPS Forever Stamps Collection are now available.
Tips on How To Design A Marketing piece For Direct Mail With Attitude
The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.