Tag Archives: direct mail

HOW TO GROW A Church CONGREGATION


How to grow a church congregation. Reach out to neighbors new and old using targeted church direct mail marketing.

Buy Church Mailing Lists For Marketing
How To Grow a Church congregation with Church mailing lists.
  • How to grow a church congregation. Customize your list to coordinate with your marketing campaign. For example: If you are promoting your Sunday school classes you will need to select “families with children” in the appropriate age ranges so that you reach the right audience.
  • Get an accurate mailing list from a data source that is cleaned and updated regularly.
  • Target the people living and working in an area around your church because people feel more comfortable when they stay in their own local area. Draw a radius around your church address and select the precise number of miles or parts of a mile you need. This lets you control your budget and the geographic area you are targeting.
  • Choose from a variety of selects to target specific denominations, affiliations or ministry types.
  • Expand your congregation by marketing to New Home Owners and New Movers in your targeted area.

How To Save Marketing $$$

church mailing list marketing
How To Grow A Church Congregation With Direct Mail

How To Save Money On Direct Mail

TIPS ON HOW TO SAVE MONEY ON DIRECT MAIL

TARGET

Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.

CLEAN & UPDATE YOUR DATA

Clean and update your mailing lists regularly. Save money by removing from your database any mail pieces with names and addresses that have been returned to sender by the USPS.

ADD “OR CURRENT RESIDENT”

Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers.

BE USPS MAIL COMPLIANT

Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.

FIRST CLASS MAIL OR STANDARD MAIL

  1. Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
  2. First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “

SIZE MATTERS

  • Significant savings can be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you choose. The USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper that the machinery crumples or creases.
  • A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. An 8.5 ” x 7″ postcard it will be more expensive to print and mail but you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.

CALL TO ACTION

Add a “Call to action” to your mail piece because that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.

SAVE MONEY ON DIRECT MAIL DESIGN

The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.

Research your direct mail designs and track which ones have the best ROI.

WAYS TO SAVE MONEY ON DIRECT MAIL : TO SUM UP

  • Use clean accurate data.
  • Target your ideal customers.
  • Design a USPS compliant mail piece.
  • Add a “Call To Action”.
  • Mail at the best postal rate.
  • Track the response.

HOW TO MAKE LABEL PRINTING FROM Excel Easy

How To Print Address Labels From An Excel Spreadsheet And Make Label Printing Easy.

Ever wondered how on earth you can format your direct mail excel spreadsheet and make label printing easy?

LeasdPlease provides all customers who order mailing lists the option to:

  • Download the mailing list in an excel spreadsheet immediately.
  • Request a free PDF which is formatted for label printing.
  • Have the mailing list printed on peel and stick labels and shipped to you.

Download The Mailing List

When you complete an order on LeadsPlease there is a link on the last checkout page to download your list immediately. The list will open in an excel spreadsheet and you will be able to email it just like it is to the company printing your mail piece or you can format the list so you can print address labels yourself.

Request A Free PDF/Label Printing Made Easy

Get your order number and call us to format your list for printing.  Let us know if you want us to add “Or Current Resident” under the name of the recipient. This makes sure that the USPS leaves the mail piece at the designated address. We will email you a free PDF and attach links to a “How To” document.

For Medicare Supplement Marketing choose “mailing list of people” from our home page. Select “turning 65 by birth month” on the demography page.  We can sort the list by birth month and add this to the PDF and/or the printed labels. Then you can mail to the recipients at the appropriate time.

Let LeadsPlease Print and Ship Your Labels

LeadsPlease can print your list on peel and stick labels and ship them to you by priority mail. Don’t forget we can add “Or Current Resident” to the labels under the name of the recipient.

If you are using the “Turning 65” select we can also add the birth month to the PDF and/or the printed label.

Call us on 866 306 8674 to get started.

Free Emails With Business Direct Mail Lists

LeadsPlease now offers FREE EMAILS with business direct mail lists.

Most list providers separate email data from direct mail data in order to charge you more for your list.

LeadsPlease enables users to select business emails where available or select only the business records that have email addresses at NO extra charge. Free business emails! What’s not to like!

When we design our business marketing campaigns these days we need to combine direct mail with email marketing. This ensures that we maximize our marketing efforts.

Best Practices For Email Marketing

  • Check a variety of sources for best practices before launching an email campaign. LeadsPlease has its own email best practices document to help you LeadsPlease Email Address List Guidelines 2018
  • Use professional email distributors to execute your campaign.
  • Comply with the CAN-SPAM law. Spam emails waste time and money.

I want a Business Email Address List – How do I get started?
You can give us a call 1 866 306 8674 or submit your request online at
www.leadsplease,com/contact

Direct Mail and Email Marketing made easy

Direct Mail And Email Marketing Made Easy

Is your direct mail and email marketing is really part of 21st century marketing?

We all try to compare email marketing with direct mail marketing but here is the problem.

The fastest way to engage our customers may not be a one step approach where we blast an email to all our customers and consider the job done.

We need to work at combining best direct mail marketing practices with the best email marketing practices.

Use  both direct mail and email to excite and engage your customers.

Engage With Direct Mail

  • A creative, interesting  mail piece design will encourage a second look.
  •  Accurate regularly updated direct mail and email lists are essential to a successful direct mail-email marketing campaign.
  • Hand stamp. There are plenty of options from the USPS.
  • Keep the approach personal. Hand write. If someone thinks they are part of a mass mailing effort they may think twice about opening and reading your mail piece.
  • Be targeted. A mail piece that someone holds onto should be relevant to their needs/interests. For example: Only someone turning 65 will be interested in receiving news about seminars on how to apply for medicare and what the benefits of medicare insurance are.
  • Be colorful. A mail piece that is opened or read needs to stand out.

Backup With Email

  • Use Best Practices for email marketing.
  • Keep your email contacts updated.
  • Remember more than 54% of emails that are opened will be opened on a mobile phone.
  • Make it easy for your users to connect with social media by having social media icons in the email.
  • Make sure your subject line is punchy and relevant to content.
  • Only email when you have something real to offer and make sure the recipient knows what you have to offer in the email subject line.
  • Design landing pages that relate to the email content so that users are taken to a page that they will relate to and move forward.
  • Use email to back up your direct mail campaign. For example email a coupon code for use on your website or to bring into your store.
  • Email customer to remind them that the coupon code is expiring.
  • Keep personal and use the customer’s name.
  • Give your customer a reason to keep coming back to your website.
  • Be CAN_SPAM compliant.

Political Direct Mail

Political Direct Mail Marketing Campaigns.

Well crafted political direct mail campaigns help to educate and inform voters because when they clearly understand policy they can vote with confidence.

A healthy democracy depends on an informed electorate.

 

 Political Direct Mail Check List.

Targeting the correct demographics can be challenging so we make it easy.

  • Use only accurate, reliable, updated data to reach the right targeted demographic audience.
  • Choose your geographic and demographic selects from over 110 million household records which are updated every 30 days because clean accurate data reduces returned mail.
  • Find all groups of voters like millenials, registered or unregistered voters, green traditionalists, on the fence liberals and different shades of conservatives and democrats.
  • A few tips to help whip your Political Direct Mail campaign into good shape and essential tips on how to clean/maintain your data.
  • Save time, money and wastage by only mailing to the most current/accurate addresses.
  • LeadsPlease has a 95% accuracy/deliverability policy guaranteed.
  • Check out the iconic Forever stamps at the USPS.

Abraham Lincoln’s Warning To The People

“Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.”
Abraham Lincoln

 

Register to vote

 

 

Targeted Direct Mail

Targeted Direct Mail That Gets Results

How do you decide if your customers will benefit from receiving targeted direct mail?

Here is a great HubSpot resource to help you decide.

Advantages Of Using Targeted Direct Mail:

  •  Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
  • Targeted direct mail saves time and money by reducing printing and postage wastage. For example, if you are a child care facility you will need to direct your marketing message to families with children of appropriate ages in your area.
  • A compelling “call to action” encourages your customers to communicate with you and as a result this makes completing an order an easier task.
  • Targeted direct mail will be retained long after a cold call is forgotten .
  • Make sure your mailing list is clean and up to date and your list broker has the demographics that you need to target your best customers.

Appreciate your customers with a “Thank You For Your Business” by offering a coupon code for their next order.

You can make your direct mail piece personal by adding a physical stamp and handwriting the text.

Direct Mail Made Easy

Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.

Design your direct mail piece, build your targeted mailing list and print and mail.

  • Design an eye catching mail piece with a bold “call to action”.  For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
  • Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
  • Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
  • Focus on your most important services because laundry lists of services is confusing.
  • Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
  • Hand stamp for a personal touch.                                                                             Celebration Boutonniere
  • LeadsPlease can help you get your direct mail piece printed and mailed! Call Us: 866-306-8674

Direct Mail Political Data Gets Out The Vote

Direct Mail Political Data Gets Out The Vote!

The Presidential Election is little over a month away.

Direct mail political data is critical in helping to get out the vote because it relephant_donkeyeinforces the message to your target audience .

 

LeadsPlease can help you reach out to voters who are still sitting on the fence and help you to reach out to your target voters who still need to be encouraged to vote.

How To Build A Political Direct Mail List

This is how to do it.

  • Build a direct mail list using good, reliable, updated Direct Mail Political Data.  This will make sure that your message reaches the right demographic audience.
  • Choose your geographic and demographic selects from over 110 million household records which are updated every 30 days.
  • Find millenials, registered or unregistered voters, green traditionalists, on the fence liberals and different shades of conservatives and democrats on the LeadsPlease website.
  • Get a few tips to whip your Direct Mail Political campaign into good shape and find tips on how to clean/maintain your data.
  • You will save time, money and wastage by only mailing to the most current/accurate addresses.
  • 95% deliverability/accuracy guaranteed!

LeadsPlease has fresh, accurate Direct Mail Political Data and  you will need this for a successful direct mail marketing campaign.

Time is short to get out the vote!

A healthy democracy needs us all to vote both locally and nationally.

The more people who vote, the stronger our democracy.

Get out your message and get out the vote!

You could argue that “The best argument against democracy is a five-minute conversation with the average voter.”
Winston S. Churchill

Or “Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.”
Abraham Lincoln

It’s up to us all!

Want to register to vote?

vote

 

Direct Mail Using USPS Holiday Stamps

Direct Mail Using USPS Holiday Stamps

Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.

USPS Holiday Stamps
Direct Mail holiday Stamps

It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.

You will need quality data for your direct mail lists to ensure you get the best ROI.

Data Quality For Your Direct Mail Lists

Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you

New additions to the USPS Forever Stamps Collection are now available.

Direct Mail Holiday Stamps
Direct Mail Holiday Stamps

 

 

 

 

 

 

Tips on How To Design A Marketing piece For Direct Mail With Attitude

The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.

We have a few marketing ideas which just may relieve the tension.

No time to do the prep? We can also help you print and mail your marketing campaign. How easy is that?