Ever wondered if your direct mail-email marketing is really part of 21st century marketing?
We all try to compare email marketing with direct mail marketing but here is the problem.
The fastest way to engage our customers may not be a one step approach where we blast an email to all our customers and consider the job done. We need to work at combining best direct mail marketing practices with the best email marketing practices.
Consider using both direct mail and email to excite and engage your customers.
A well crafted political direct mail marketing campaign helps to educate and inform voters. When voters clearly understand policy they can vote with confidence for the candidate of their choice. A healthy democracy depends on an informed electorate.
Political Direct Mail Check List.
Because targeting the correct demographics can be challenging we make it easy to select from various political groups.
Build a political direct mail list by only using accurate, reliable, updated data. This will make sure that your message/policy reaches the right demographic audience.
Choose your geographic and demographic selects from over 110 million household records which are updated every 30 days Clean accurate data reduces returned mail.
Find all groups of voters like millenials, registered or unregistered voters, green traditionalists, on the fence liberals and different shades of conservatives and democrats.
Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.
Design your direct mail piece, build your targeted mailing list and print and mail.
Design an eye catching mail piece with a bold “call to action”. For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
Focus on your most important services because laundry lists of services is confusing.
Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
Here are a few tips on how to clean/maintain your data to ensure that only the best updated addresses are used. This will save wastage by ensuring you only mail to your most current/accurate potential customers.
Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.
It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.
You will need quality data for your direct mail lists to ensure you get the best ROI.
Data Quality For Your Direct Mail Lists
Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you
New additions to the USPS Forever Stamps Collection are now available.
Tips on How To Design A Marketing piece For Direct Mail With Attitude
The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.