Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.
CLEAN & UPDATE YOUR DATA
Clean and update your mailing lists regularly. Save money by removing from your database any mail pieces with names and addresses that have been returned to sender by the USPS.
ADD “OR CURRENT RESIDENT”
Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers.
BE USPS MAIL COMPLIANT
Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.
FIRST CLASS MAIL OR STANDARD MAIL
Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “
Significant savings can be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you choose. The USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper that the machinery crumples or creases.
A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. An 8.5 ” x 7″ postcard it will be more expensive to print and mail but you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.
CALL TO ACTION
Add a “Call to action” to your mail piece because that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.
SAVE MONEY ON DIRECT MAIL DESIGN
The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.
Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.
It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.
You will need quality data for your direct mail lists to ensure you get the best ROI.
Data Quality For Your Direct Mail Lists
Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you
New additions to the USPS Forever Stamps Collection are now available.
Tips on How To Design A Marketing piece For Direct Mail With Attitude
The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.
You can get your local mail shop to print the names and addresses directly onto the mail piece and add a postal indicia. Simply email them the excel spreadsheet.
If you have already had your mail piece printed and prefer to mail them yourself, you may want to print the names and addresses on peel and stick labels. We recommend using Avery 5160 peel and stick labels or any generic version which has 30 labels on a sheet.
Don’t forget to add a call to action like ” 10% discount on all swimming pool supplies while stocks last” or “first swimming pool service call free”.
Explosion Dance Studio recently came to LeadsPlease in search of a targeted marketing mailing list for their direct mail campaign. The goal of their mailing, was to send a flyer to Families with Children over 3 yrs old, who live in a 2.5 mile radius of their dance studio; Families who would be most interested in having their children attend dance classes. Explosion Dance Studio kindly shared their mailing piece with us, and wow, is it a good one! It has all the key ingredients for a successful mailing :
Dramatic, eye-popping photos
Bold offer – $10 off + Free T-Shirt
This is a mailing piece that would definitely catch your eye and demand attention and response!
Gaps in the market place have opened up because so many companies have reduced spending on direct mail marketing. Think about it. Less competition for consumer attention could well be a great opportunity for your business.
Recent studies have shown that 50% of people prefer direct mail to email marketing. A well executed and targeted direct mail campaign could give your company a much-needed edge in a less competitive market place & add $ to your bottom line.