Tag Archives: direct mail marketing

How To Save Money On Direct Mail

TIPS ON HOW TO SAVE MONEY ON DIRECT MAIL

  • TARGET

Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.

  • CLEAN & UPDATE YOUR DATA

Clean and update your mailing lists regularly. Do not mail to old out of date names and addresses because they could end up being returned to you. Save money by removing from your database any mail pieces returned to sender by the USPS before your next campaign. Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers and above all listen to their requirements.

  • BE USPS MAIL COMPLIANT

Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.

  • FIRST CLASS MAIL OR STANDARD MAIL
  1. Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
  2. First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “
  • SIZE MATTERS

There are significant savings to be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you consequently choose for your marketing campaign. Remember that the USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper if the machinery crumples or creases the mail piece.

A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. Although an 8.5 ” x 7″ postcard it will be more expensive to print and mail, you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.

  • CALL TO ACTION

Add a “Call to action” to your mail piece that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.

SAVE MONEY ON DIRECT MAIL DESIGN

The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.

Research your direct mail designs and track which ones have the best ROI.

WAYS TO SAVE MONEY ON DIRECT MAIL : TO SUM UP

Use clean accurate data.

Target your ideal customers.

Design a USPS compliant mail piece.

Add a “Call To Action”.

Mail at the best postal rate.

Track the response.

Direct Mail Using USPS Holiday Stamps

Direct Mail Using USPS Holiday Stamps

Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.

USPS Holiday Stamps
Direct Mail holiday Stamps

It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.

You will need quality data for your direct mail lists to ensure you get the best ROI.

Data Quality For Your Direct Mail Lists

Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you

New additions to the USPS Forever Stamps Collection are now available.

Direct Mail Holiday Stamps
Direct Mail Holiday Stamps

 

 

 

 

 

 

Tips on How To Design A Marketing piece For Direct Mail With Attitude

The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.

We have a few marketing ideas which just may relieve the tension.

No time to do the prep? We can also help you print and mail your marketing campaign. How easy is that?

Mailing List of Houses With Swimming Pools


roof top swimming pool

Are you looking for a mailing list of houses with swimming pools?

Are you a service or supply company looking for new customers in your area?

Finding homes with swimming pools in your area is quick and easy.

First build your perfect customer profile.

Then target those perfect customers  in your area using demographic selects like homeowner, income, swimming pool.

eprintwerx_screen_shot_030 2013-01-09, 16_28_59How To Get Your Mailing List Printed On Your Mail Piece.

  • You can get your local mail shop to print the names and addresses directly onto the mail piece and add a postal indicia. Simply email them the excel spreadsheet.
  • If you have already had your mail piece printed and prefer to mail them yourself, you may want to print the names and addresses on peel and stick labels. We recommend using Avery 5160 peel and stick labels or any generic version which has 30 labels on a sheet.
  • Don’t forget to add a call to action like ” 10% discount on all swimming pool supplies while stocks last” or “first swimming pool service call free”.

Mailing Lists Targeting New Single Family Home Owners

The US Census Bureau has announced a 4.4% increase in the sale of New Single Family Homes.

There are many service industries prepared to be the first to welcome new homeowners into their area.

If you are for example: a lawn service, a cleaning service, a church or a local pizza restaurant,

you will want to mail your marketing materials as quickly as you can to the new home owners in your area.

Make sure you have a clear customer profile built so you can easily target your ideal customers.

LeadsPlease updates its new home owner and new mover database weekly so it is easy to build an up to date, accurate mailing list for new homeowners in your area now.

4 Quick Tips to Designing a Successful Direct Mail Flyer

Explosion Dance Studio recently came to LeadsPlease in search of a targeted marketing mailing list for their direct mail campaign. The goal of their mailing, was to send a flyer to Families with Children over 3 yrs old, who live in a 2.5 mile radius of their dance studio; Families who would be most interested in having their children attend dance classes. Explosion Dance Studio kindly shared their mailing piece with us, and wow, is it a good one! It has all the key ingredients for a successful mailing :

  • Dramatic, eye-popping photos
  • Easy-to-read message
  • Clear Call-to-Action
  • Bold offer – $10 off + Free T-Shirt

This is a mailing piece that would definitely catch your eye and demand attention and response!

Well done Explosion Dance Studio!

http://www.explosiondance.com/

Mailing Lists For New York New Movers

What ever your business, from decorators to garden services, from nail salons to child care you will need to know who are the new movers in your area.

 Try a targeted mailing list to ensure that you mail to only those who are likely to respond to your message.

Check out a perfect postcard mail piece and make sure your call to action grabs the recipient’s attention!

Need help with printing?

Call us 866 306 8674.

We can give you help and advice.

Opportunities for Targeted Direct Mail Campaigns

Gaps in the market place have opened up because so many companies have reduced spending on direct mail marketing. Think about it. Less competition for consumer attention could well be a great opportunity for your business.

Recent studies have shown that 50% of people prefer direct mail to email marketing.  A well executed and  targeted direct mail campaign could give your company a much-needed edge in a less competitive market place & add $ to your bottom line.

An interesting article in Direct Marketing News