Tag Archives: mailing list

How To Save Money On Direct Mail

TIPS ON HOW TO SAVE MONEY ON DIRECT MAIL

TARGET

Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.

CLEAN & UPDATE YOUR DATA

Clean and update your mailing lists regularly. Save money by removing from your database any mail pieces with names and addresses that have been returned to sender by the USPS.

ADD “OR CURRENT RESIDENT”

Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers.

BE USPS MAIL COMPLIANT

Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.

FIRST CLASS MAIL OR STANDARD MAIL

  1. Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
  2. First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “

SIZE MATTERS

  • Significant savings can be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you choose. The USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper that the machinery crumples or creases.
  • A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. An 8.5 ” x 7″ postcard it will be more expensive to print and mail but you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.

CALL TO ACTION

Add a “Call to action” to your mail piece because that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.

SAVE MONEY ON DIRECT MAIL DESIGN

The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.

Research your direct mail designs and track which ones have the best ROI.

WAYS TO SAVE MONEY ON DIRECT MAIL : TO SUM UP

  • Use clean accurate data.
  • Target your ideal customers.
  • Design a USPS compliant mail piece.
  • Add a “Call To Action”.
  • Mail at the best postal rate.
  • Track the response.

Direct Mail Made Easy

Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.

Design your direct mail piece, build your targeted mailing list and print and mail.

  • Design an eye catching mail piece with a bold “call to action”.  For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
  • Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
  • Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
  • Focus on your most important services because laundry lists of services is confusing.
  • Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
  • Hand stamp for a personal touch.                                                                             Celebration Boutonniere
  • LeadsPlease can help you get your direct mail piece printed and mailed! Call Us: 866-306-8674

Get a Turning 65 List and Reach People Aging Into Medicare

Get a Turning 65 List and start marketing to people who are aging into Medicare eligibility.

If you are a Medicare Insurance Agent, there are 2 great ways to reach your target market:

  1. Advertise to people who are already 65 years old and who are eligible for Medicare. (This age group can be difficult to convince because they are often already well informed about their insurance options or have already made a decision.)
  2. Advertise to people who are just about to turn 65!

People often make long-term,  insurance and supplemental insurance decisions just before they turn 65 years old; so a Turning 65 List can give Medicare Insurance Agents a huge edge on their competition and help them reach people just before they make any long-term insurance decisions.

If you’re a Medicare Insurance Agent, it can be extremely beneficial to find these people and start marketing to them before their birthday. The timing is crucial. If you reach them when they are still learning about their options and they most likely have not yet made any insurance decisions, it increases your chances of winning them over and gaining a new customer.

Turning 65 mailing lists are a perfect way for medicare insurance agents to reach the right audience and gain new customers.

You can find People Turning 65 in any area of the USA. Just select the zip codes, cities, counties or states that you want to target, and then select the Birth Months you need. Example: People Turning 65 in July-December 2014 in 5 counties in Florida.

Build your mailing list online and download your Turning 65 list to computer in just minutes.

Click here to build a Turning 65 List today!

Get a Turning 65 List

 

 

Mailing List of Houses With Swimming Pools


roof top swimming pool

Are you looking for a mailing list of houses with swimming pools?

Are you a service or supply company looking for new customers in your area?

Finding homes with swimming pools in your area is quick and easy.

First build your perfect customer profile.

Then target those perfect customers  in your area using demographic selects like homeowner, income, swimming pool.

eprintwerx_screen_shot_030 2013-01-09, 16_28_59How To Get Your Mailing List Printed On Your Mail Piece.

  • You can get your local mail shop to print the names and addresses directly onto the mail piece and add a postal indicia. Simply email them the excel spreadsheet.
  • If you have already had your mail piece printed and prefer to mail them yourself, you may want to print the names and addresses on peel and stick labels. We recommend using Avery 5160 peel and stick labels or any generic version which has 30 labels on a sheet.
  • Don’t forget to add a call to action like ” 10% discount on all swimming pool supplies while stocks last” or “first swimming pool service call free”.

4 Quick Tips to Designing a Successful Direct Mail Flyer

4 quick tips to designing a successful direct mail flyer.

Explosion Dance Studio recently came to LeadsPlease in search of a targeted marketing mailing list for their direct mail campaign. The goal of their mailing, was to send a flyer to Families with Children over 3 yrs old, who live in a 2.5 mile radius of their dance studio; Families who would be most interested in having their children attend dance classes. Explosion Dance Studio kindly shared their mailing piece with us, and wow, is it a good one! It has all the key ingredients for a successful mailing :

  • Dramatic, eye-popping photos
  • Easy-to-read message
  • Clear Call-to-Action
  • Bold offer – $10 off + Free T-Shirt

This is a mailing piece that would definitely catch your eye and demand attention and response!

Well done Explosion Dance Studio!

4 Tips To Designing A Successful Direct Mail Campaign
4 Quick tips To Designing A Successful Direct Mail Campaign

How To Target A Community For Direct Mail

How to target a community for direct mail.

how to target communities

Our Customers ask us every day how they can best target a community for a mailing list campaign in their area and the answer is really very simple.

  • Go to the LeadsPlease website
  • Choose the radius around an address option on the geography page
  • Get a complete physical address somewhere in the middle of that community and start by drawing a small radius around it using the LeadsPlease website.
  • You can expand the radius or contract it depending on your budget. You can choose any number of miles or parts of a mile
  • Choose your demographic selects \
  • Review your order and checkout
  • Download your list instantly

It’s that easy!

LeasdPlease can help with your research.  Contact us.