Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.
CLEAN & UPDATE YOUR DATA
Clean and update your mailing lists regularly. Save money by removing from your database any mail pieces with names and addresses that have been returned to sender by the USPS.
ADD “OR CURRENT RESIDENT”
Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers.
BE USPS MAIL COMPLIANT
Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.
FIRST CLASS MAIL OR STANDARD MAIL
Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “
Significant savings can be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you choose. The USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper that the machinery crumples or creases.
A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. An 8.5 ” x 7″ postcard it will be more expensive to print and mail but you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.
CALL TO ACTION
Add a “Call to action” to your mail piece because that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.
SAVE MONEY ON DIRECT MAIL DESIGN
The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.
Automotive related businesses or car dealerships will definitely want to know when people are in the market for a new vehicle.
Consequently, having this knowledge gives them a competitive advantage.
Accurate and up to date Automotive Car Mailing Lists are essential for targeting new car owners, end of lease owners or owners of specific brands. This information will help increase revenues.
Automotive Car Mailing Lists help :
Car Dealerships. For example a VW Dealership wants to target all VW owners within a 20 mile radius of the dealership to promote the release of a new make/model.
Automotive Service & Repair Shops. For example an Auto Repair shop wants to reach drivers who have a 5-year-old car and offer a discount on a 100,000 mile service.
Automobile Insurance Agents. For example an Insurance Agent wants to target high-end car drivers for example: Mercedes and Porsche to inform them of a unique new type of Auto insurance.
Car/Auto Accessory Businesses. For example an Auto Accessory Business wants to offer a discount to all car owners in a radius around their retail store for any auto cleaning product which they want to promote locally.
Not all automotive car mailing lists are equal!
Make sure the data is accurate and updated regularly.
Choose your geographic area with pinpoint accuracy.
Most of all it is highly advisable to make sure the data is from a proper automotive database.
LeadsPlease can help you build an automotive car mailing list :
Target people who drive a certain make, model or year and VIN of automobile.
Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
Targeted direct mail saves time and money by reducing printing and postage wastage. For example, if you are a child care facility you will need to direct your marketing message to families with children of appropriate ages in your area.
A compelling “call to action” encourages your customers to communicate with you and as a result this makes completing an order an easier task.
Targeted direct mail will be retained long after a cold call is forgotten .
Make sure your mailing list is clean and up to date and your list broker has the demographics that you need to target your best customers.
Appreciate your customers with a “Thank You For Your Business” by offering a coupon code for their next order.
You can make your direct mail piece personal by adding a physical stamp and handwriting the text.
Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.
Design your direct mail piece, build your targeted mailing list and print and mail.
Design an eye catching mail piece with a bold “call to action”. For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
Focus on your most important services because laundry lists of services is confusing.
Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
Below is a list of our most commonly requested demographic criteria.
If you cannot find the mailing list that you need on our website, please give us a call 1 866 306 8674 or fill out a Contact form online and let us know what you’re looking for. Most of the time, we’ll be able to help you!
Get a Turning 65 List and start marketing to people who are aging into Medicare eligibility.
If you are a Medicare Insurance Agent, there are 2 great ways to reach your target market:
Advertise to people who are already 65 years old and who are eligible for Medicare. (This age group can be difficult to convince because they are often already well informed about their insurance options or have already made a decision.)
Advertise to people who are just about to turn 65!
People often make long-term, insurance and supplemental insurance decisions just before they turn 65 years old; so a Turning 65 List can give Medicare Insurance Agents a huge edge on their competition and help them reach people just before they make any long-term insurance decisions.
If you’re a Medicare Insurance Agent, it can be extremely beneficial to find these people and start marketing to them before their birthday. The timing is crucial. If you reach them when they are still learning about their options and they most likely have not yet made any insurance decisions, it increases your chances of winning them over and gaining a new customer.
Turning 65 mailing lists are a perfect way for medicare insurance agents to reach the right audience and gain new customers.
You can find People Turning 65 in any area of the USA. Just select the zip codes, cities, counties or states that you want to target, and then select the Birth Months you need. Example: People Turning 65 in July-December 2014 in 5 counties in Florida.
Build your mailing list online and download your Turning 65 list to computer in just minutes.
Mailing Lists for Political Direct Mail Marketing.
Build a targeted political mailing list in a few minutes and combine any of the political selects with other consumer demographics like age, income, accommodation. ethnicity, gender, age by birth month, religion, lifestyle interests, marital status and so on.
This is a valuable resource for any political direct mail campaign and enables you to target people who are:
unconnected & unregistered
informed but unregistered
left out democrats
on the fence liberals
You can target geographically by city, county, zip code, state or all states. You can also search using a radius count around a complete physical address.
Select and target only the potential voters you need using our comprehensive political database.
We update our consumer and business databases every 30 days.
You can get your local mail shop to print the names and addresses directly onto the mail piece and add a postal indicia. Simply email them the excel spreadsheet.
If you have already had your mail piece printed and prefer to mail them yourself, you may want to print the names and addresses on peel and stick labels. We recommend using Avery 5160 peel and stick labels or any generic version which has 30 labels on a sheet.
Don’t forget to add a call to action like ” 10% discount on all swimming pool supplies while stocks last” or “first swimming pool service call free”.
Explosion Dance Studio recently came to LeadsPlease in search of a targeted marketing mailing list for their direct mail campaign. The goal of their mailing, was to send a flyer to Families with Children over 3 yrs old, who live in a 2.5 mile radius of their dance studio; Families who would be most interested in having their children attend dance classes. Explosion Dance Studio kindly shared their mailing piece with us, and wow, is it a good one! It has all the key ingredients for a successful mailing :
Dramatic, eye-popping photos
Bold offer – $10 off + Free T-Shirt
This is a mailing piece that would definitely catch your eye and demand attention and response!