A well crafted political direct mail marketing campaign helps to educate and inform voters. When voters clearly understand policy they can vote with confidence for the candidate of their choice. A healthy democracy depends on an informed electorate.
Political Direct Mail Check List.
Because targeting the correct demographics can be challenging we make it easy to select from various political groups.
Build a political direct mail list by only using accurate, reliable, updated data. This will make sure that your message/policy reaches the right demographic audience.
Choose your geographic and demographic selects from over 110 million household records which are updated every 30 days Clean accurate data reduces returned mail.
Find all groups of voters like millenials, registered or unregistered voters, green traditionalists, on the fence liberals and different shades of conservatives and democrats.
You will save time, money and wastage by only mailing to the most current/accurate addresses.
LeadsPlease has a 95% accuracy/deliverability policy guaranteed because fresh, accurate Political Direct Mail Data is essential for a successful marketing campaign.
“Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.”
― Abraham Lincoln
Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.
Design your direct mail piece, build your targeted mailing list and print and mail.
Design an eye catching mail piece with a bold “call to action”. For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
Focus on your most important services because laundry lists of services is confusing.
Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
Dec. 15for Standard Post: ground service for less-than-urgent deliveries and over-sized packages
Dec. 19for First Class Mail: service for standard-sized, single-piece envelopes and small packages weighing up to 13 ounces with delivery in three business days or less
Dec. 21 for Priority Mail: service in one, two, or three business days based on origin and destination
Dec. 23for Priority Mail Express: This is the fastest domestic option, with guaranteed overnight scheduled delivery to most locations. Some restrictions and exceptions apply. (Postage refund eligibility is adjusted for shipments mailed from December 22-25.)
Mailing Lists by Birth Month are now available online at LeadsPlease!
Select ‘Consumer’ mailing lists under List Type, add the geographical area that you want to target, then add the specific Birth Months and any other demographics that you want to include (Age, Income etc)
Your mailing list will include the First Name, Last Name, Full Mailing Address and a separate column indicating each person’s Birth Month.
Use mailing lists by Birth Month to advertise special Birthday promotions and offers.
Before you launch your next direct mail campaign, take a moment to read this informative direct mail checklist by Business 2 Community to make sure you’ve got all your bases covered!
Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.
Here are some of the key points:
Know Your Customer
Be Consistent
Combine Channels
Track
Use Standout Elements
Add Interactivity
Automate to Improve Integration and Cost Efficiency
It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.
Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.
Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.
Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674
Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.
Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.
According to recent research by the Direct Marketing Association (DMA) direct mail still outperforms email, despite an increase in promotional offers online:
79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
Direct mail generates 10% more customers than email
Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%
According to a recent study by Catamount Marketing, “How your customers want to be contacted”, 32+% of people surveyed, prefer to be contacted by Direct Mail over all other forms of communication.
