All posts by Jenny

Political Direct Mail

Political Direct Mail Marketing Campaigns.

Well crafted political direct mail campaigns help to educate and inform voters because when they clearly understand policy they can vote with confidence.

A healthy democracy depends on an informed electorate.

 

 Political Direct Mail Check List.

Targeting the correct demographics can be challenging so we make it easy.

  • Use only accurate, reliable, updated data to reach the right targeted demographic audience.
  • Choose your geographic and demographic selects from over 110 million household records which are updated every 30 days because clean accurate data reduces returned mail.
  • Find all groups of voters like millenials, registered or unregistered voters, green traditionalists, on the fence liberals and different shades of conservatives and democrats.
  • A few tips to help whip your Political Direct Mail campaign into good shape and essential tips on how to clean/maintain your data.
  • Save time, money and wastage by only mailing to the most current/accurate addresses.
  • LeadsPlease has a 95% accuracy/deliverability policy guaranteed.
  • Check out the iconic Forever stamps at the USPS.

Abraham Lincoln’s Warning To The People

“Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.”
Abraham Lincoln

 

Register to vote

 

 

Direct Mail Made Easy

Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.

Design your direct mail piece, build your targeted mailing list and print and mail.

  • Design an eye catching mail piece with a bold “call to action”.  For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
  • Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
  • Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
  • Focus on your most important services because laundry lists of services is confusing.
  • Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
  • Hand stamp for a personal touch.                                                                             Celebration Boutonniere
  • LeadsPlease can help you get your direct mail piece printed and mailed! Call Us: 866-306-8674

Mailing Lists by Birth Month

Mailing Lists by Birth Month are now available online at LeadsPlease!

Select ‘Consumer’ mailing lists under List Type,  add the geographical area that you want to target, then add the specific Birth Months and any other demographics that you want to include (Age, Income etc)

Your mailing list will include the First Name, Last Name, Full Mailing Address and a separate column indicating each person’s Birth Month.

Use mailing lists by Birth Month to advertise special Birthday promotions and offers.

BirthMonth

Direct Mail Best Practices

My Print Source published a great article earlier this month titled ‘Direct Mail Best Practices‘.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Be Consistent
  • Combine Channels
  • Track
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration and Cost Efficiency

mailing_piece_sample

 

 

Mailing List for Back to School Mailers

It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.

Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.

Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.

Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674

back_to_school_2

 

The Power of Direct Mail

Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.

Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.

According to recent research by the Direct Marketing Association (DMA)  direct mail still outperforms email, despite an increase in promotional offers online:

  • 79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
  • Direct mail generates 10% more customers than email
  • Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%

resurgence_of_direct_mail_infographic

Targeted Mailing Lists = Relevant Campaigns

A recent study by Aimia Institute revealed that Consumers are likely to become wary of a brand, if the information they receive isn’t ‘relevant’ to them.

So when you mail your next direct mail campaign or fire off another email blast, make sure your information is interesting and relevant to your recipients.

Use targeted mailing lists and email lists and reach the right group of people who are most likely to want to hear about your services / products.  If you own a Women’s Hair Salon, for example, try targeting Women, who have a certain Household Income level and an Interest in Beauty. Women who fall into this demographic group, are much more likely to be interested in your offer, and feel that it is relevant to them, than those who do not.

infographic-marketers-miss-the-target

Mailing Lists – Specialty Selects

LeadsPlease offers 100’s of mailing lists.  Some mailing lists are available online, and some are Specialty Mailing Lists that are available by phone.

Below is a list of our most commonly requested demographic criteria.

If you cannot find the mailing list that you need on our website, please give us a call 1 866 306 8674 or fill out a Contact form online and let us know what you’re looking for. Most of the time, we’ll be able to help you!

Popular Mailing List Selections

  • Age
    • Birth Date
    • Birth Month
    • Birth Year
  • Automobiles
    • Vehicle Make
    • Vehicle Year
    • Vehicle Model
  • Business Owner
  • Dwelling Type
  • Education Level
  • Elderly Person Present in Home
  • Household Income
  • Home Value
  • Home Business
  • Ethnicity
  • Gender
  • Religion
  • Homeowner / Renter
  • Length of Residence
  • Marital Status
  • Equity in Home
  • Loan to Value
  • Mortgage Amount / Date
  • Property Sq Footage
  • Land Acres
  • Swimming Pool
  • Home Year Built

 

Activities & Interests

Collecting
Select Collecting
 Art/Antiques
 Books Collecting
 Die Cast Miniatures
 Dolls
 Figurines
 Other Collectibles
 Plates
 Sports Memorabilia
 Stamps/Coins
 Teddy Bears
 Select All

 

Computers/Electronics
Select Computers/Electronics
 Cell Phone
 Cell Phone is Primary Phone
 Color Printer
 Compact Disc Player
 Digital Camera
 DVD Player
 Flat Screen TV
 General Interest In Computers
 HDTV
 Home Theater System
 Interest In Electronics
 Large Screen TV
 Laser Printer
 Navigation System
 Own CD-ROM
 Own Computer
 Plan To Buy CD-ROM
 Personal Data Assistant (PDA)
 Plan To Buy Modem
 Satellite Dish
 Security System
 Use Computer for Education/School Work
 Use Computer for Entertainment/Games
 Use Internet Service
 Use Internet Service- DSL/High Speed
 Use Macintosh or Apple
 Use Modem
 Video Camcorder
 Video Camera
 Video Game System
 Windows Operating System
 Select All

 

 

Cooking
Select Cooking
 Baking
 Cooking
 Cooking- Gourmet
 Cooking/Weight Conscience
 Recipes
 Wine Appreciation
 Select All

 

Crafts
Select Crafts
 Crafts
 Knitting/Needlework
 Quilting
 Sewing
 Woodworking
 Select All

 

Health/Fitness
Select Health/Fitness
 Eat Low Fat
 Eat Low Fat for Other Reasons
 Eat Low Fat To Eat Healthier
 Eat Low Fat To Lose Weight
 Echinacea
 Ginkgo Biloba
 Ginseng
 Include Calcium
 Include High Fiber
 Include Vitamin Supplements
 Losing Weight
 Low Sodium
 Low Sugar
 Natural/Herbal Remedies
 Other Health & Fitness
 Reduce Caffeine
 Reduce Fat/Cholesterol
 Saw Palmetto
 Valerian Root
 Vegetarian Meals
 Select All
Hobbies/ Interests
Select Hobbies/ Interests
 Astrology/Occult
 Bird Watching
 Cars & Auto Repair
 Casino Gambling
 Crossword Puzzles
 Flying
 Gardening Hobbies
 Grandparent
 Home Decorating
 Home Workshop/DIY
 Interest In Cultural Arts
 Lotteries
 Photography Hobbies
 Self-Improvement
 Sweepstakes
 Video Viewing
 Select All

 

Magazines
Select Magazines
 Automotive
 Bridal
 Business & Finance
 Children’s Magazines
 Computer/Electronics
 Crafts Games & Hobbies
 Current Events/News
 Entertainment/Pop Culture
 Fashion/Style/Grooming
 Fitness
 Food/Wine/Cooking
 Gardening Magazines
 Health Magazines
 Hunting & Fishing
 Men’s
 Music
 Parenting/Babies
 Pets
 Photography Magazines
 Purchase From Newsstand
 Religious & Denominational
 Sports Magazines
 Subscribe To Multiple Magazines
 Subscription
 Travel
 Women’s
 Youth
 Select All

 

Music
Select Music
 Alternative
 Big Band/Swing
 Children’s Music
 Christian/Gospel
 Classical
 Country
 Dance
 Hard Rock/Heavy Metal
 Jazz/New Age
 Latin
 Music In General
 Oldies
 Other Music
 Pop
 R & B
 Records/Tapes/CD’s
 Rock ‘N Roll
 Soft Rock/Easy Listening
 Select All

 

Reading
Select Reading
 All Types
 Astrology
 Best Selling Fiction
 Bible/Devotional/Religious
 Book Reader
 Books On Tape
 Business/Financial
 Children’s Reading
 Computer
 Cooking/Culinary
 Country Lifestyle
 Entertainment/People
 Fashion
 History
 Interior Decorating
 Medical/Health
 Military
 Mystery
 Natural Health Remedies
 Non-Fiction
 Other Reading
 Relationships
 Romance
 Science Fiction
 Science/Technology
 Sports Reading
 World News/Politics
 Select All

 

Social Causes
Select Social Causes
 Animal Welfare Social Causes & Concerns
 Children
 Environment/Wildlife
 Health Social Causes & Concerns
 Other Social Causes & Concerns
 Political- Conservative
 Political- Liberal
 Religious Social Causes & Concerns
 Veterans
 Volunteer Work
 Select All

 

Sports
Select Sports
 Baseball
 Basketball
 Boating/Sailing
 Bowling
 Camping/Hiking
 Cycling
 Extreme Sports
 Fishing
 Football
 Golf
 Hiking
 Hockey
 Horseback Riding
 Hunting
 Motorcycles
 Nascar
 Other Sports & Recreation
 Personal Fitness/Exercise
 Play Sports In General
 Racing/Autos
 Running/Jogging
 Scuba Diving
 Snow Skiing/Boarding
 Soccer
 Swimming
 Tennis
 Walking
 Watching Sports On TV
 Select All

 

Travel
Select Travel
 Business Travel
 Cruise
 Domestic
 International
 Personal Travel
 Recreational Vehicle
 Time Share
 Would Enjoy Cruising
 Would Enjoy RV Travel
 Would Enjoy Time Share
 Select All

 

Lifestyles

Contributions
Select Contributions
 Animal Welfare Contributions
 Children’s Welfare
 Conservative Political
 Cultural Activities
 Environmental
 Health Related
 Humanitarian
 Liberal Political
 Other
 Other Political
 Political
 Religious Contributions
 Social Services
 Select All

 

Entertainment
Select Entertainment
 Buy Pre-Recorded Videos
 Cable Premium Channels
 Cigar Smoking-Enjoys Smoking Cigars
 Digital Cable
 Go To Movies
 Spas & Resorts
 Watch Cable TV
 Watch Videos
 Select All

 

Finance/Invest
Select Finance/Invest
 American Express/Premium
 American Express/Regular
 CD’s/Money Market – Currently
 Debit Card
 Discover/Premium
 Discover/Regular
 Gas Card
 Interest In Money Matters & Investing
 IRAs – Currently
 IRAs – Future Interest
 Life Insurance – Currently
 Major Credit Card
 Mastercard/Premium
 Mastercard/Regular
 Mutual Funds – Currently
 Mutual Funds – Future Interest
 Other Card/Premium
 Other Card/Regular
 Other Investments – Currently
 Other Investments – Future Interest
 Real Estate- Currently
 Real Estate- Future Interest
 Stocks or Bonds – Currently
 Stocks or Bonds – Future Interest
 Store or Retail/Regular
 Visa/Premium
 Visa/Regular
 Select All

 

Military/Government
Select Military/Government
 Active Military Member
 Federal/Government Employee
 Veteran
 Veteran Enlisted
 Veteran Officer
 Select All

 

Shopping
Select Shopping
 Apparel
 Apparel Accessories
 Big/Tall
 Books & Music
 Books/Magazines
 By Catalog
 By Internet
 By Mail
 By Phone
 By TV
 Children’s Products
 Clothing
 Computer or Electronics
 Domestics
 Footwear
 Furniture
 Gardening
 Gift
 Home & Garden
 Home Decorating
 Jewelry/Cosmetics
 Mail Order – Food and Beverage
 Music/Videos
 Outdoor Living/Entertainment
 Season/Holiday Products
 Services & Travel
 Sports Related
 Select All