All posts by Jenny

Direct Mail Made Easy

Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.

Design your direct mail piece, build your targeted mailing list and print and mail.

  • Design an eye catching mail piece with a bold “call to action”.  For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
  • Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
  • Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
  • Focus on your most important services because laundry lists of services is confusing.
  • Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
  • Hand stamp for a personal touch.                                                                             Celebration Boutonniere
  • LeadsPlease can help you get your direct mail piece printed and mailed! Call Us: 866-306-8674

Direct Mail Best Practices

Direct Mail Best Practices

Read about direct mail best practices as part of your marketing research. You will save time and money by reading the advice of professional marketers.

Checkout these great ideas before you print and mail your next campaign because your success and response rate will improve!

Learn about costs, copy, printing and mailing because it will save you time and money.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Get an updated accurate mailing list
  • Personalize, track and follow-up
  • Only mail to your best prospects
  • Combine different platforms
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration and Cost Efficiency

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Mailing List for Back to School Mailers

It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.

Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.

Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.

Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674

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The Power of Direct Mail

Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.

Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.

According to recent research by the Direct Marketing Association (DMA)  direct mail still outperforms email, despite an increase in promotional offers online:

  • 79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
  • Direct mail generates 10% more customers than email
  • Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%

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Top 3 Customer Service Related Issues

According to the recent Accenture Global Consumer Pulse Survey, 51% of customers in the USA switch providers due to poor customer service.  This 51% makes up a $1.3 Trillion loss!

The top 3 customer service related issues mentioned by respondents were:

  1. Having to contact a company several times in order to address the same issue.
  2. Being put on hold for a long time.
  3. Having to deal with several representatives to resolve a single issue.

So remember to treat your current customers like gold! Customers want to be listened too and understood; they do not want to be pushed aside or made to feel insignificant. If they address you with an issue, try to handle the issue as soon as possible and in a timely, professional manner.

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Consumers Prefer Direct Mail Over Email

A recent study by the DMA (Direct Marketing Association) found that Consumers still prefer to receive print / direct mail advertising over email.

According to the DMA, 79% of Consumers will react to direct mail advertising immediately, in comparison to only 45% of consumers who say they react immediately to email advertisements.

The study also found that 56% of consumers think that print marketing and direct mail, is the most trust worthy of all advertising communication channels.

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