USPS 2015 Holiday Shipping Deadlines

Domestic mail-by dates

Dec. 15 for Standard Post: ground service for less-than-urgent deliveries and over-sized packages

Dec. 19 for First Class Mail: service for standard-sized, single-piece envelopes and small packages weighing up to 13 ounces with delivery in three business days or less

Dec. 21 for Priority Mail: service in one, two, or three business days based on origin and destination

Dec. 23 for Priority Mail Express: This is the fastest domestic option, with guaranteed overnight scheduled delivery to most locations. Some restrictions and exceptions apply. (Postage refund eligibility is adjusted for shipments mailed from December 22-25.)

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Mailing Lists by Birth Month

Mailing Lists by Birth Month are now available online at LeadsPlease!

Select ‘Consumer’ mailing lists under List Type,  add the geographical area that you want to target, then add the specific Birth Months and any other demographics that you want to include (Age, Income etc)

Your mailing list will include the First Name, Last Name, Full Mailing Address and a separate column indicating each person’s Birth Month.

Use mailing lists by Birth Month to advertise special Birthday promotions and offers.

 

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Direct Mail Using USPS Charlie Brown Holiday Stamps

Direct Mail Using USPS  Charlie Brown Holiday Stamps.

The USPS are making the Charlie Brown Holiday Stamps available for your Holiday Marketing  Campaigns on October 1st 2015.

This is a delightfully nostalgic set of 10 stamps based on the iconic 1965 television special “Charlie Brown’s Christmas”

Charlie Brown Christmas Forever stamps

Get your customers in the holiday mood by adding these really special holiday stamps to your direct mail campaigns.

Need a few tips for getting your direct mail campaign in good shape?

Here are a few tips on how to clean/maintain your data to ensure that only the best updated addresses are used. This will save wastage by ensuring you only mail to your most current/accurate potential customers.

Need access to quality, accurate data for your direct mail campaign?

Data is a perishable commodity. The less fresh/accurate the more wastage/non deliverables. It pays to constantly weed out inaccurate addresses from your database.

Let us print and mail your campaign for you.

Don’t stress over your holiday marketing. We can provide the mailing list and print and mail your whole campaign on the date you schedule. Job done!

Call us for a quote.

USPS Charlie Brown Holiday Stamps add a little bit of holiday cheer!

A Charlie Brown Christmas

Direct Mail Best Practices

My Print Source published a great article earlier this month titled ‘Direct Mail Best Practices‘.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Be Consistent
  • Combine Channels
  • Track
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration and Cost Efficiency

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Mailing List for Back to School Mailers

It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.

Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.

Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.

Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674

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The Power of Direct Mail

Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.

Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.

According to recent research by the Direct Marketing Association (DMA)  direct mail still outperforms email, despite an increase in promotional offers online:

  • 79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
  • Direct mail generates 10% more customers than email
  • Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%

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Targeted Mailing Lists = Relevant Campaigns

A recent study by Aimia Institute revealed that Consumers are likely to become wary of a brand, if the information they receive isn’t ‘relevant’ to them.

So when you mail your next direct mail campaign or fire off another email blast, make sure your information is interesting and relevant to your recipients.

Use targeted mailing lists and email lists and reach the right group of people who are most likely to want to hear about your services / products.  If you own a Women’s Hair Salon, for example, try targeting Women, who have a certain Household Income level and an Interest in Beauty. Women who fall into this demographic group, are much more likely to be interested in your offer, and feel that it is relevant to them, than those who do not.

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USPS New Forget Me Not Stamp

“Affirming its long-standing commitment to help find missing children, the U.S. Postal Service® issues this new stamp to make members of the public more aware of the ways they can assist-and to offer hope to the families of missing children as they continue their search.

This stamp features a photograph by Harald Biebel showing a small bunch of purple forget-me-nots on the left with a lone flower farther to the right, all of them against a white background.” USPS

Show your support for families with missing children, by purchasing  the new USPS Forget-Me-Not Stamps.

forget-me-not-stamp