Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.
CLEAN & UPDATE YOUR DATA
Clean and update your mailing lists regularly. Save money by removing from your database any mail pieces with names and addresses that have been returned to sender by the USPS.
ADD “OR CURRENT RESIDENT”
Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers.
BE USPS MAIL COMPLIANT
Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.
FIRST CLASS MAIL OR STANDARD MAIL
Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “
Significant savings can be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you choose. The USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper that the machinery crumples or creases.
A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. An 8.5 ” x 7″ postcard it will be more expensive to print and mail but you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.
CALL TO ACTION
Add a “Call to action” to your mail piece because that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.
SAVE MONEY ON DIRECT MAIL DESIGN
The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.
Make direct mail and email marketing part of 21st century marketing!
We all try to compare email marketing with direct mail marketing but here is the problem : engaging in a one step approach where we blast an email to our customers now and again is not enough to engage them.
Work at combining the best direct mail marketing practices with the best email marketing practices because by regularly reaching out to your customer base they will think of you first when they need the services you offer.
Hand stamp because it will make your make piece stand out from the rest. There are plenty of options from the USPS.
Keep the approach personal. Hand write because if someone thinks they are part of a mass mailing effort they may think twice about opening and reading your mail piece.
Be targeted. A mail piece that someone holds onto should be relevant to their needs/interests. For example: Only someone turning 65 will be interested in receiving news about seminars on how to apply for medicare or what the benefits of medicare insurance are.
Be colorful. A mail piece that is opened or read needs to stand out.
Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.
It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.
You will need quality data for your direct mail lists to ensure you get the best ROI.
Data Quality For Your Direct Mail Lists
Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you
New additions to the USPS Forever Stamps Collection are now available.
Tips on How To Design A Marketing piece For Direct Mail With Attitude
The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.
You can get your local mail shop to print the names and addresses directly onto the mail piece and add a postal indicia. Simply email them the excel spreadsheet.
If you have already had your mail piece printed and prefer to mail them yourself, you may want to print the names and addresses on peel and stick labels. We recommend using Avery 5160 peel and stick labels or any generic version which has 30 labels on a sheet.
Don’t forget to add a call to action like ” 10% discount on all swimming pool supplies while stocks last” or “first swimming pool service call free”.
Make sure that prospective customers have a really good reason to come to you for the services you provide.
Target geographic areas where you know you will more likely find your ‘perfect customer’.
If you are a pizza restaurant. You probably want to target families with children living in a 5 mile radius of your restaurant or
If you are a lawn service you may want to only service certain zip codes which have mostly single family homes or you may want to choose the radius search to you make sure your customers are in easy driving distance.
Mailing List edits how to change the case text in excel.
LEADSPLEASE mailing lists are available for instant download in Excel (CSV file format).
You will need to be able to format your lists in ways that make sense for your marketing plans for example: If you are an insurance agent mailing to people who are aging into medicare it will make sense to sort your list by birth month. This allows you to mail out in batches for each month easily according to your budget and also to keep a careful track of your responses.
Sometimes customers also need to know how to change the case text for mail merge.
Excel is very user friendly and can be sorted in a variety of ways but if you need to know how to edit the case text in Excel the Microsoft support website is the place to go!
LeadsPlease can help you format your list for printed labels and can help you sort your list by for example zip code, state, birth month and so on.
When you download your mailing list from LeadsPlease you will see that it is in an excel format.
You will see column headings in the CSV file that relate to the “age buckets” you selected.
AD AE AF
C79 C1012 C1315
1Y 5Y 1Y
5N 1Y 5N
5Y 1Y 5U
5N 5U 1Y
1Y 1Y 1Y
1Y 5N 5N
In the above mailing list example, the presence of families with children was selected for 3 “age buckets” 7 to 9 and 10 to 12 and 13 to 15 – years old. Had we chosen additional “age buckets” then those would also be in the CSV file.
For example – the heading “c79” relates to the “age bucket selected “ages 7 to 9 etc.
How to interpret the information:
1Y – Known data – positive confirmation has been received that children are in the household for this “age bucket”
5N – Not likely to have a child in this “age bucket”
5U – Modeled methods indicate as not likely to have a child in this “age bucket”
5Y – Modeled methods indicate as likely to have a child in this “age bucket”
Importantly – you will always have at least “1Y” per row (household) – meaning that there is a child in the home in the “age brackets” you selected.
You can perhaps look at the non-1Y data as being a bonus – additional information should you wish to use that.