All posts by Molly

Targeted Direct Mail

Targeted Direct Mail That Gets Results

How do you decide if your customers will benefit from receiving targeted direct mail?

Here is a great HubSpot resource to help you decide.

Some Advantages Of Using Targeted Direct Mail:

  •  Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
  • Targeted direct mail reduces wastage and as a result saves you money.
  • A compelling “call to action” encourages your customers to communicate with you and as a result this makes completing an order an easier task.
  • Targeted direct mail will be retained long after a cold call is forgotten .

Appreciate your customers with a “Thank You For Your Business” by offering a coupon code for their next order.

You can make your direct mail piece personal by adding a physical stamp and handwriting the text.

 

Direct Mail Political Data Gets Out The Vote

Direct Mail Political Data Gets Out The Vote!

The Presidential Election is little over a month away.

Direct mail political data is critical in helping to get out the vote because it relephant_donkeyeinforces the message to your target audience .

 

LeadsPlease can help you reach out to voters who are still sitting on the fence and help you to reach out to your target voters who still need to be encouraged to vote.

How To Build A Political Direct Mail List

This is how to do it.

  • Build a direct mail list using good, reliable, updated Direct Mail Political Data.  This will make sure that your message reaches the right demographic audience.
  • Choose your geographic and demographic selects from over 110 million household records which are updated every 30 days.
  • Find millenials, registered or unregistered voters, green traditionalists, on the fence liberals and different shades of conservatives and democrats on the LeadsPlease website.
  • Get a few tips to whip your Direct Mail Political campaign into good shape and find tips on how to clean/maintain your data.
  • You will save time, money and wastage by only mailing to the most current/accurate addresses.
  • 95% deliverability/accuracy guaranteed!

LeadsPlease has fresh, accurate Direct Mail Political Data and  you will need this for a successful direct mail marketing campaign.

Time is short to get out the vote!

A healthy democracy needs us all to vote both locally and nationally.

The more people who vote, the stronger our democracy.

Get out your message and get out the vote!

You could argue that “The best argument against democracy is a five-minute conversation with the average voter.”
Winston S. Churchill

Or “Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.”
Abraham Lincoln

It’s up to us all!

Want to register to vote?

vote

 

Direct Mail Using USPS Charlie Brown Holiday Stamps

Direct Mail Using USPS  Charlie Brown Holiday Stamps.

The USPS are making the Charlie Brown Holiday Stamps available for your Holiday Marketing  Campaigns on October 1st 2015.

This is a delightfully nostalgic set of 10 stamps based on the iconic 1965 television special “Charlie Brown’s Christmas”

Charlie Brown Christmas Forever stamps

Get your customers in the holiday mood by adding these really special holiday stamps to your direct mail campaigns.

Need a few tips for getting your direct mail campaign in good shape?

Here are a few tips on how to clean/maintain your data to ensure that only the best updated addresses are used. This will save wastage by ensuring you only mail to your most current/accurate potential customers.

Need access to quality, accurate data for your direct mail campaign?

Data is a perishable commodity. The less fresh/accurate the more wastage/non deliverables. It pays to constantly weed out inaccurate addresses from your database.

Let us print and mail your campaign for you.

Don’t stress over your holiday marketing. We can provide the mailing list and print and mail your whole campaign on the date you schedule. Job done!

Call us for a quote.

USPS Charlie Brown Holiday Stamps add a little bit of holiday cheer!

A Charlie Brown Christmas

AdWords & SEO Management-GreaterLeads.com

AdWords & SEO Management-GreaterLeads.com

Don’t lose money and focus by trying to manage your AdWords marketing alone. Google AdWords & SEO marketing management with Greater Leads will help you grow your business.

Greater Leads is a trusted AdWords & SEO Management Agency which can:

  • Manage AdWords and SEO digital advertising/marketing campaigns professionally.

We have many happy customers.

Please ask us for references.

  • Create and optimise landing pages.

Make the most of your AdWords advertising campaigns by having well designed landing pages.

Well designed landing pages are essential for a successful AdWords marketing campaign.

  • Provide a digital marketing strategy.

Focus on your business and let Greater leads manage your digital marketing.

  • Grow your business by increasing leads and conversions.

Get Greater Leads through expert AdWords & SEO management.

Managing AdWords professionally since 2008.

Greater Leads is an approved Google Partner

Google AdWords Partner

 

Direct Mail Using USPS Holiday Stamps

Direct Mail Using USPS Holiday Stamps

Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.

USPS Holiday Stamps
Direct Mail holiday Stamps

It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.

You will need quality data for your direct mail lists to ensure you get the best ROI.

Data Quality For Your Direct Mail Lists

Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you

New additions to the USPS Forever Stamps Collection are now available.

Direct Mail Holiday Stamps
Direct Mail Holiday Stamps

 

 

 

 

 

 

Tips on How To Design A Marketing piece For Direct Mail With Attitude

The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.

We have a few marketing ideas which just may relieve the tension.

No time to do the prep? We can also help you print and mail your marketing campaign. How easy is that?

Batman Stamps For Direct Mail

The New limited Edition USPS Batman Stamps For Direct Mail are available now.

Don’t be a direct mail “also ran”.

You can make your mail piece stand out from all the other holiday mailers.

Try adding the new Batman Stamps for direct mail  to your mail piece.

New USPS Stamps for Direct Mail
New USPS Batman Forever Stamp

 

 

 

 

 

 

Here are a few other tips for putting together a successful direct mail:

Add “Or Current Resident” under the name of the person to whom the mail piece is addressed. This will make sure that the USPS leaves the mail piece at the address and will dramatically reduce the number of mail pieces that fail to be delivered.

Don’t make a common mistake and leave out the address 2 line for apartments and suite numbers. This could contribute to a high number of non deliverables.

Make sure your mailing list has been checked for accuracy and is really up to date. Mailing List Hygiene is vital to improve deliverability and save wastage.

Or simply get a new accurate quality mailing list with a few simple clicks and to make it really easy get LeadsPlease to print and mail for you.

 

Direct Mail Dates For The Holidays

Make a note of the  USPS mail by dates for the holidays for Diplomatic and Military personnel. This is the first of the mail by dates issued by the USPS.

International_Mail

 

We are fast approaching the season of holiday mailings and it pays to make sure we plan our direct mail holiday marketing campaigns to comply with the direct mail dates for the holidays set by the USPS.

This process begins with a good quality, accurate mailing list.

If you are using your own list/data make sure you have removed the non deliverable addresses from your last mailing and add any new customers.

Add “Or Current Resident” under the name of the person to improve the deliverability rate and ensure the USPS leaves your mail piece at that address.

Make sure you address the mail piece according to the USPS guidelines. This also improves deliverability and saves wastage.

A common mistake is to omit the Suite # or Apartment # and this could result in the USPS being unable to deliver the mail.

A good “Call To Action” on the mail piece will improve the likelihood of the recipient responding to the message.  An example of this would be:

“Get one smoothie free when you present this card for one day only Saturday 8th November”

Good graphics and eye-popping designs also have an impact on response rates. Our customers have a few ideas.

Take the sting out of the holiday direct mail rush and get LeadsPlease to relieve you of your direct mail holiday headaches and  print and mail for you.

Job done!

Penny_Exhausted

 

Direct Mail Lists For Car Dealerships

People consider the pros and cons of purchasing a car a lot longer than most other household purchases and when they are in the market to change their automobiles they will be receptive to marketing campaigns for long periods of time. You will need quality direct mail lists to reach those people most likely to respond to your message.

You may want to think about the following questions and act on the answers.

Are you a car dealership ready to market a new model or feature to customers loyal to your brand?

Want to get people ready to change their vehicles booked in for a test drive?

Want to offer an incentive to trade up or become “greener”?



car_sales_3

Information is power and quality data can significantly improve your ROI. 

You need direct mail lists that can provide you with the following information.

  • Find existing owners of your car brand in your dealership area.

targeted

Interesting article on a Volkswagen Direct Mail Campaign.

A well targeted direct mail campaign gets results.

car_sales_4

 

 

Direct Mail For 60’s Music Lovers!

A thoughtful choice of stamp on a direct mail marketing piece  makes it personal and much more likely to be opened by the recipient.

Here’s why a targeted mailing list will help keep your message personal and you will want a quality mailing list.

Here are 6 steps to a successful direct mail marketing campaign.

Create something personal and iconic.

 

The USPS has a Music Icon range which includes Janis Joplin & Jimi Hendrix for those 60’s music lovers out there:

janis_joplin_stampjimi_hendrix_stampmiles_davis_edith_piaf_stamp

For the ‘left bank lovers’

 

 

 

For the country music lovers there is:johnny_cash_stamp

and:lydia_mendoza_stamp

 

Find New Movers In Your Area For Direct Mail Marketing

Many sectors of the economy are impacted by the people who move every day across cities, counties and across states.

The US Census website has some great stats and now have mobile apps. Worth a visit!

If you are in any service industry from house cleaning and yard services to childcare or insurance (you may be an Insurance Agent looking for New Movers turning 65.) you will want to know where the people moving into your area are.

targeted

Finding New Movers opens up  new avenues of revenue and using reliable, accurate data to mail to them cuts marketing costs.

At the end of the day we need to relax knowing we have done a good job finding the most reliable and accurate data to reach people most likely to use our services.

Penny_Exhausted