Here are a few tips on how to clean/maintain your data to ensure that only the best updated addresses are used. This will save wastage by ensuring you only mail to your most current/accurate potential customers.
Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.
It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.
You will need quality data for your direct mail lists to ensure you get the best ROI.
Data Quality For Your Direct Mail Lists
Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you
New additions to the USPS Forever Stamps Collection are now available.
Tips on How To Design A Marketing piece For Direct Mail With Attitude
The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.
You can make your mail piece stand out from all the other holiday mailers.
Try adding the new Batman Stamps for direct mail to your mail piece.
Here are a few other tips for putting together a successful direct mail:
Add “Or Current Resident” under the name of the person to whom the mail piece is addressed. This will make sure that the USPS leaves the mail piece at the address and will dramatically reduce the number of mail pieces that fail to be delivered.
Don’t make a common mistake and leave out the address 2 line for apartments and suite numbers. This could contribute to a high number of non deliverables.
Make sure your mailing list has been checked for accuracy and is really up to date. Mailing List Hygiene is vital to improve deliverability and save wastage.
We are fast approaching the season of holiday mailings and it pays to make sure we plan our direct mail holiday marketing campaigns to comply with the direct mail dates for the holidays set by the USPS.
People consider the pros and cons of purchasing a car a lot longer than most other household purchases and when they are in the market to change their automobiles they will be receptive to marketing campaigns for long periods of time. You will need quality direct mail lists to reach those people most likely to respond to your message.
You may want to think about the following questions and act on the answers.
Are you a car dealership ready to market a new model or feature to customers loyal to your brand?
Want to get people ready to change their vehicles booked in for a test drive?
Want to offer an incentive to trade up or become “greener”?
Information is power and quality data can significantly improve your ROI.
You need direct mail lists that can provide you with the following information.
Find existing owners of your car brand in your dealership area.
Find the make, model and year of the automobile they drive.
Many sectors of the economy are impacted by the people who move every day across cities, counties and across states.
The US Census website has some great stats and now have mobile apps. Worth a visit!
If you are in any service industry from house cleaning and yard services to childcare or insurance (you may be an Insurance Agent looking for New Movers turning 65.) you will want to know where the people moving into your area are.
Finding New Movers opens up new avenues of revenue and using reliable, accurate data to mail to them cuts marketing costs.
At the end of the day we need to relax knowing we have done a good job finding the most reliable and accurate data to reach people most likely to use our services.