Tag Archives: Direct Mail List

How To Save Money On Direct Mail

TIPS ON HOW TO SAVE MONEY ON DIRECT MAIL

  • TARGET

Don’t waste money mailing to people who are not your target audience. For example: You may be a medicare/retirement insurance agent looking for new prospects therefore get a mailing list that targets people turning 65.

  • CLEAN & UPDATE YOUR DATA

Clean and update your mailing lists regularly. Do not mail to old out of date names and addresses because they could end up being returned to you. Save money by removing from your database any mail pieces returned to sender by the USPS before your next campaign. Where possible also add “Or Current Resident” under the name of the recipient which ensures that the USPS leaves your mail piece at that address. Improve the response rate by vigorously maintaining a database of current customers and above all listen to their requirements.

  • BE USPS MAIL COMPLIANT

Take advantage of the savings offered by the USPS for presorted mail. Use a bulk mail permit, print a bar code and make sure your mail piece is USPS compliant for their automated sorting procedures.

  • FIRST CLASS MAIL OR STANDARD MAIL
  1. Standard Mail. The USPS has super cheap rates for Standard Mail. This mail can take 2-3 weeks to be delivered. A great cost saving choice if your mail piece is not time critical. Schedule your marketing campaign to make allowance for the time it takes to get to the recipient thereby making significant savings on the postage.
  2. First Class Mail. Best suited to mail pieces with a time critical “call to action”. For example:”10% discount only through May “
  • SIZE MATTERS

There are significant savings to be found in the cost of printing and mailing different sized mail pieces and also in the paper quality you consequently choose for your marketing campaign. Remember that the USPS uses machinery to read the bar codes, indicia and address blocks. It may be a false economy to choose cheap light weight paper if the machinery crumples or creases the mail piece.

A 6 “x 4″ postcard is the most economical postcard size to print and mail First Class. Although an 8.5 ” x 7″ postcard it will be more expensive to print and mail, you do have the option of mailing Standard Mail which is very economical. Designing your postcard around the size is very important. The USPS has requirements for position and space needed for the Indicia or stamp, the address block and the bar code.

  • CALL TO ACTION

Add a “Call to action” to your mail piece that encourages the targeted recipient to respond in a timely manner. Increase your response rate by offering a generous discount or “buy one get one for free”, which has a deadline take up date, for example “25% discount for one week only”.

SAVE MONEY ON DIRECT MAIL DESIGN

The USPS has very specific mail piece design requirements to enable you to get your mail processed quickly and efficiently.

Research your direct mail designs and track which ones have the best ROI.

WAYS TO SAVE MONEY ON DIRECT MAIL : TO SUM UP

Use clean accurate data.

Target your ideal customers.

Design a USPS compliant mail piece.

Add a “Call To Action”.

Mail at the best postal rate.

Track the response.

The Data Widget Tool For Lists Of Businesses

The Data Widget Tool For Lists Of Businesses

The Data Widget is a patented, prospecting tool which enables users to build and buy targeted direct mail and email marketing lists. The tool, fast to install and easy to use can make you money instantly from data sales.

The Data Widget is a patented “plug and play” tool which easily and seamlessly integrates mailing lists into your website or web to print application.

Here are some of the benefits of using The Data Widget.

  • The Data Widget is easy to install.
  • See real-time counts and preview lists before you purchase.
  • Our developers use leading database technology.
  • We partner with the largest and most trusted data compilers.
  • Select from millions of consumer and business records.
  • The Data Widget is flexible. You can add specialty list data  and your own customer sales data.
  • Switch on or off hundreds of demographic selects.
  • Our Data Widget tool is fast and easy to use.
  • There are no set up costs,  no contracts and no Commitments.
  • Instantly make money from data sales.

Who Benefits From The Data Widget Tool For Lists Of Businesses?

  • Printers with any web to print application.
  • Franchises.
  • Dealers.
  • Mortgage Brokers.
  • Insurance Agents.
  • Restaurants.
  • Home Services.

Call us to find out more about our world-class patented data widget prospecting tool and start making money instantly!

Call us on 866 306 8674

Direct Mail Lists Of People Turning 65

Direct Mail Lists Of People Turning 65

There are 75 million baby boomers on the verge of turning 65 and retirement. This creates massive opportunities to market your services to the turning 65 age group. People turning 65 will be planning for retirement and looking  for information from Insurance Companies, Retirement Homes, Financial Planners, Healthcare Services, Legal Services and Prescription Drug Companies to name a few.

Broken down, that is 10,000 people turning 65 every day for the next 19 years. This is a huge sales opportunity.

By 2030 there will be more people over 65 than there are children!

How Targeted Direct Mail Lists Of People Turning 65 Can Help You Fill Your Sales Pipeline.

For example if you are an insurance agent specializing in Medicare Insurance, you will need to offer services that directly benefit those turning 65 at the right time. To be more precise in your targeting you can combine the turning 65 selects with other common choices like gender, income, home ownership, marital status to name a few.

You can create and download targeted mailing lists by birth month and ensure that you market your services to the right people at the right time. Seniors will be looking for those services which could directly benefit them at this time in their lives.

5 Tips For Creating A Turning 65 Direct Mail Campaign

  • You will need a Direct Mail List Of People Turning 65 which is accurate and updated.
  • Add additional selects to the turning 65 by birth month to be more precise in your targeting.
  • Make sure you offer services that will benefit the turning 65 age group directly.
  • Get your message out before people turn 65 to give them a chance to compare services.
  • Be personal. Try a hand written note approach.