Mobile Barcodes (otherwise known as QR Codes / Quick Response Codes) are popping up all over the place.
You see them on direct mail postcards delivered to your door, on menus at restaurants, in newspapers & magazines, on advertisements at Museums and Airports etc etc. They’re a ‘hot’ new marketing tool that’s gaining in usage and popularity. They look like this:
ScanLife, one of the largest global providers of mobile barcodes, just released a quarterly report that indicates that in March 2013 they reached an all time high, of 6.7 million scans in just 1 month. You can see from this graph how the trend is growing exponentially, year after year.
Here are some other interesting facts about Mobile Barcodes and who’s using them, when they use them, and which ones are most popular:
Karissa came to LeadsPlease to get a targeted mailing list that she could use with her direct mail postcard campaign. The goal of her postcard mailing was to help spread the word about her beautiful photography services, and gain new customers.
Karissa specializes in pre-natal, post-natal, child and family photography, so she didn’t want to send her postcard to ‘everyone’ – it would have been a waste of her precious time and money.
What she really needed, was a targeted, accurate mailing list that would effectively help her reach young mothers in her area, who could afford her photography services.
Karissa created the following targeted mailing list, to help her reach her target market :
After you Open the PDF file, it will look something like this:
Step 2 : Go to ‘Print’ & Your Print Settings
When the PDF file is open, you can get to your Print settings in a few different ways:
Go to File > Print , or
Click the Right button on your mouse and select Print, or
Click on the Print icon
Step 3 : Select ‘Actual Size’
When your Print settings window is open, scroll down to the section that relates to ‘Scale’ or ‘Size Options’. (The words used to describe this section vary, depending on what program you use to print your labels).
Print Settings normally default to the ‘Fit to Page’ option. We want to change this. When you’re printing mailing labels from a PDF file, you need to change the Scale to ‘Actual Size’.
After you change the print Scale to ‘Actual Size’, your mailing labels will align properly and print out perfectly.
Step 4 : Print Your Mailing Labels
When you’re ready, put your Avery 5160 / Avery 8160 mailing labels in your printer, and then Print.
Tip: We suggest that you only print 1 page to begin with, so you can make sure everything looks correct before you print ‘All’ your labels.
If you’re having trouble printing your mailing labels, don’t worry; we can print them for you and ship them to you!
Please visit our Labels page for more information and pricing, or call us to place an order: 1 866 306 8674
[Q]Can I ask LeadsPlease to add information to the labels?[A]Yes you can. For example we can add ‘Or Current Resident’ or the birth month month for Turning 65 lists.
[Q]Can I use any labels as long as they are 30 on a sheet?[A]Yes you can. As long as there are 30 labels on a sheet it will work.
[Q]Do you provide a ‘How To’ document for printing labels from a PDF?[A]Yes we do. When we email you the PDF we attach a ‘How To’ document. If you get stuck please call us +1 866 306 8674 and we can help you!
[Q]What is a PDF file?[A]A PDF File is a “Portable Document File”. These types of files are widely used and are popular when sharing documents, because they maintain a concurrent format, regardless of the type of operating system that you use to open it.
[Q]Can I use this Guide to print different types of mailing labels?[A]Yes! This Guide will help you Print any size Mailing Labels. We used Avery 5160 / 8160 Mailing Labels in our Video and Guide, because those are considered one of the most popular, ‘standard’ size mailing labels.
[Q]When I print my Mailing Labels, the last row of labels gets cut off and they aren’t printing properly. What am I doing wrong?[A]If your Labels are getting cut off at the bottom of the page, it might be because you skipped Step 3 : Select ‘Actual’ Size. If you skip Step 3, your Labels will not be aligned correctly, and some of the Labels will get cut off.
You can get your local mail shop to print the names and addresses directly onto the mail piece and add a postal indicia. Simply email them the excel spreadsheet.
If you have already had your mail piece printed and prefer to mail them yourself, you may want to print the names and addresses on peel and stick labels. We recommend using Avery 5160 peel and stick labels or any generic version which has 30 labels on a sheet.
Don’t forget to add a call to action like ” 10% discount on all swimming pool supplies while stocks last” or “first swimming pool service call free”.