All posts by Molly

Mailing Lists for Tutoring Classes

Mailing lists for tutoring classes.

It is easy to build a targeted mailing list to boost your tutoring company classes using LeadsPlease.

Here’s how:

  • Select the consumer/residential database.
  • Choose the geographic area you want to target. TIP: The radius search makes it easy to target the right people close to you.
  • Choose ‘children’ to find the families with children in the age range you teach.
  • Choose ‘age’ to find the adults in the age range you teach.
  • Select ‘income’ to find the bands of income which can most afford your services.

Make sure your mailers have a serious ‘call to action’ for example “Bring this mailer to our open day to receive a 10% discount ”

and the mailers will reach safe haven with the people most likely to respond to your services.

Mailing Lists For Tutoring Classes
Mailing Lists For Tutoring Classes

Mailing Lists For Dance Classes With www.leadsplease.com

Mailing Lists for dance classes with www.leadsplease.com

It is easy to build a targeted mailing list with LeadsPlease for Dance Classes. Here’s how:

  • Select the Consumer/Residential database.
  • Choose the geographic area you want to target. Tip: the radius search makes it easy to target people close to you.
  • Choose presence of children to find families with children in the age range you teach.
  • Choose age to find adults in the age range you teach.
  • Select income to make sure people can afford your dance classes.
Mailing Lists For Dance Classes
Mailing Lists For Dance Classes

More…

Need help designing and mailing a direct mail campaign?

Mailing List Data Hygiene Improves Direct Mail ROI

Mailing List data hygiene improves direct mail ROI.

When we spend a lot of time and money building a direct mail campaign, we expect our direct mail pieces to arrive in the mail boxes of the people on our mailing list.

mail_box

but this is heavily dependent on the quality of our mailing list.

This is where Data Hygiene comes in and here are a few things we need to focus on:

Mailing List Data Hygiene
Mailing List Data Hygiene Improves Direct Mail ROI
  1. Correct and validate addresses before mailing .
  2. Eliminate duplicates.
  3. Remove people who have moved from your mailing list.
  4. Make sure apartment/suite numbers are included as part of the address.
  5. Incomplete addresses can be deemed ‘non deliverable‘.

Keeping your data accurate and up to date saves you money on printing and mailing costs.

Use a targeted mailing list to ensure you only mail to people who are likely to respond to your message/product.

Targeted Marketing
Mailing List Data Hygiene Improves Targeted Response

Addressing Mail Piece for Direct Mail Campaign

Addressing mail piece for direct mail campaign.

The dilemma…to add “or current resident” or “or current occupant” to your direct mail piece …or not?

When you add “or current resident” under the name of the person you are mailing to you will allow the USPS to leave that mail piece at the address even if the person to whom it is addressed has moved.

Addressing Mail Piece For Direct Mail
Addressing Mail Piece For Direct Mail

The plus here is that your message still gets to someone at that address and the print & mailing costs are not wasted because the USPS has not returned the mail piece to the sender.

A Pizza Delivery Service giving a “buy one, get one free” offer may find this a perfectly acceptable marketing strategy because anyone in that household may respond to their offer.

The downside needs thinking about.

A cosmetic company for example offering a free consultation/sample of moisturizer for a mature skin will want to make sure that only females 50+ with income of 175+ are targeted as they are most likely to respond to their special personal offer.

Once you add “or current resident” your mail piece is no longer personal to the recipient.

You can no longer be sure that your targeted demographics will apply to the person at the address.

You cannot know which names have moved and you cannot update your customer list.

Your customer list is downgraded in terms of quality.

As a good quality customer list accounts for 50% of the success of a direct mail campaign, it pays to update & maintain it.

Need ideas?

It also pays to use a quality list vendor

TARGETED MAILING LIST Vs SATURATION MAILING LIST

Targeted mailing list vs saturation mailing list.

Targeted Marketing
Targeted Mailing List

Are you thinking of using a Saturation Mailing List for your next marketing campaign because it could affect your ROI?

Things to think about in order to make your marketing decision:

  • A Saturation Mailing List is a list of every household on a USPS mail carrier’s route. It will only have the address.

You have probably seen mail in your own mail box addressed to “our Friends” or “Current Resident”. This is an impersonal way to communicate with potential customers.

  • So the big question is : “Are your products, services, promotions attractive to everyone?” They would need to be because you would be spending money mailing to everyone regardless of their demographics.

This may suite businesses like coupon companies who want to get their coupons out in front of everyone.  A tutoring company or dental practice that catered to children ages 6-12 may find they need to target their potential customers more carefully so as not to waste valuable resources. They may want to make sure that the people they mail to have children in the appropriate age range and a family income able to support their services.

Advantages of Targeted Mailing
  • Ensures that your mailing only goes to your chosen demographics.
  • Addresses the person living at the address ‘personally’.
  • Results in lower costs per lead and less wasted postage and printing.
  • A quality mailing list is essential for the best marketing campaign results.

Targeted Marketing & Database Management Drives Sales

Targeted marketing & database management drives sales.

Targeted Marketing
Targeted Marketing

Managing, updating & analyzing  your data  is well worth the effort.

It helps us target the customers who are most likely to respond to the services we offer and helps us decide which of the marketing tools will be most effective.

From Direct Mail  to Facebook  the message is the same.

  • Know what you are offering your customers.
  • Make your content relevant and personal to your targeted audience.
  • Collect targeted information from your customers.
  • Analyse & segment your data  for cross-platform application.
  • Tailor your data not only to the customers you need to reach but to the tools that will carry your marketing message.

Great article from Direct Marketing News

Non Profit USPS Postal Discounts

Non profit USPS postal discounts.

If you are a ‘Not For Profit Non Profit Organization’ you can apply to the USPS for a special postal rate.

Apply for this non profit postal discount using the USPS  “Application to Mail at Non Profit Standard Mail Prices”

Start saving on postal rates for all direct mailing.

Don’t forget that a good quality, reliable mailing list is essential for curbing wastage.

LeadsPlease gets a completely fresh database every 30 days.

Call To Action For Direct Mail Campaigns

Call to action for direct mail campaigns

A direct mail piece that does not contain a ‘call to action’ wastes time and money.

What exactly is a ‘call to action’ then?

It is a word or phrase on the direct mail piece that encourages the recipient to respond immediately….like:

“$1.00 OFF an Organic Smoothie when you bring in this postcard to our Grand Opening”

or:

“call us now for FREE Estimate”

A well designed mail piece using a quality targeted mailing list and a prominent ‘call to action’ will deliver the best results.

Call To Action
Call to action that encourages response

How To Target A Community For Direct Mail

How to target a community for direct mail.

how to target communities

Our Customers ask us every day how they can best target a community for a mailing list campaign in their area and the answer is really very simple.

  • Go to the LeadsPlease website
  • Choose the radius around an address option on the geography page
  • Get a complete physical address somewhere in the middle of that community and start by drawing a small radius around it using the LeadsPlease website.
  • You can expand the radius or contract it depending on your budget. You can choose any number of miles or parts of a mile
  • Choose your demographic selects \
  • Review your order and checkout
  • Download your list instantly

It’s that easy!

LeasdPlease can help with your research.  Contact us.

Fundraising For Not For Profits within the FTC Rules

Fundraising for not for profitsFundraising for not for profits within the FTC Rules

  • Tips to help not for profits keep within the FTC rules.
  • Tips for online fundraising
  • If you are a ‘Not For Profit Non Profit Organization’ you can apply to the USPS for a special postal rate. You can apply for this non profit postal discount using the USPS  “Application to Mail at Non Profit Standard Mail Prices” and start saving on postal rates for all direct mailing.

  • Call Leadsplease for a Not For Profit Discount for email and direct mail marketing +1 866 306 8674