All posts by Jenny

5 Tips for Producing Direct Mail Copy That Sells

Here’s a great article for all marketing folk and direct mailers, new and old. It’s a quick article from Entrepreneur Magazine, focusing on 5 tips we should all be aware of, when writing great direct mail content that gets noticed.

Check out the full article here:

5 Tips for Producing Direct Mail Copy That Sells

5 Tips For Producing Direct Mail Copy That Sells
5 Tips For Producing Direct Mail Copy That Sells

Don’t forget the Headline!

When you have your engaging copy and your effective headlines written you will need a powerful design and an accurate up to date targeted mailing list.

3 Ways Direct Mail is Delivering What Google Doesn’t for Small Businesses

3 ways direct mail is delivering what Google doesn’t for small businesses.

3 Ways That Direct Mail Is Delivering What Google Doesn't For Small Businesses
3 Ways That Direct Mail Is Delivering What Google Doesn’t For Small Businesses

As Google gets bigger and bigger, a common misconception is that online advertising is the marketing tool that yields the highest ROI with the least amount of money and effort. But experienced direct mail gurus like Dan Kennedy & Craig Simpson, are quick to slap down those common misconceptions. They quickly prove that direct mail is still an extremely effective and affordable way to reach wide audiences in ways that Google cannot.

Simpson claims that there are 3 simple things that Google doesn’t  do, that a successful direct mail campaign does:

  1. Direct Sales. They happen when people aren’t shopping.
  2. Sole Focus. An online search never lists just you.
  3. Guarantee. Buying online ads doesn’t mean people will see them.

and 3 simple ways to make sure your direct mail will be delivered and opened.

Get a Turning 65 List and Reach People Aging Into Medicare

Get a Turning 65 List and start marketing to people who are aging into Medicare eligibility.

If you are a Medicare Insurance Agent, there are 2 great ways to reach your target market:

  1. Advertise to people who are already 65 years old and who are eligible for Medicare. (This age group can be difficult to convince because they are often already well informed about their insurance options or have already made a decision.)
  2. Advertise to people who are just about to turn 65!

People often make long-term,  insurance and supplemental insurance decisions just before they turn 65 years old; so a Turning 65 List can give Medicare Insurance Agents a huge edge on their competition and help them reach people just before they make any long-term insurance decisions.

If you’re a Medicare Insurance Agent, it can be extremely beneficial to find these people and start marketing to them before their birthday. The timing is crucial. If you reach them when they are still learning about their options and they most likely have not yet made any insurance decisions, it increases your chances of winning them over and gaining a new customer.

Turning 65 mailing lists are a perfect way for medicare insurance agents to reach the right audience and gain new customers.

You can find People Turning 65 in any area of the USA. Just select the zip codes, cities, counties or states that you want to target, and then select the Birth Months you need. Example: People Turning 65 in July-December 2014 in 5 counties in Florida.

Build your mailing list online and download your Turning 65 list to computer in just minutes.

Click here to build a Turning 65 List today!

Get a Turning 65 List

 

 

USPS Holiday Gift Returns

USPS holiday gift returns.

Tips for how to increase customer loyalty with an easy and transparent returns policy.

Did Santa bring you everything on your ‘wish list’ this Christmas?

If not, and you have a few gifts to return, you should checkout the new tools available through the USPS website.

This year the Post Office is making it quicker and easier to pay, print and ship a package from home.

Learn how to make it easier for your customer to return items.

USPS Holiday Gift Returns

5 Ways Retailers Can Attract Last Minute Holiday Shoppers

5 ways retailers can attract last minute holiday shoppers.

Recent Gallup polls show that the average US Household will spend about $740 on Christmas holiday gifts this year. That’s ~ a $35 increase from their November budget estimates, but it’s still down in comparison to the average household spend in 2012. (GallupThis means even more competition among retailers !

So attention all Retailers! Here are 5 ways to attract last minute Christmas holiday shoppers :

1. Extend your hours – Open early and close late!

2. Entice shoppers with an offer or discount that’s hard to refuse.

3. Give away something for free! Even if it’s a something small.

4. Offer a money-back-guarantee.

5. Offer different payment options, including Lay-Away for large purchases.

Gallup_Xmas_Spending_Graph

Use direct mail to let your customers know what to expect from your holiday offering.

Use an accurate up to date targeted mailing list and always have a compelling ‘call to action’

5 ways retailers can attract last minute shoppers
Call to action that encourages response

Get Your Holiday Offer in the Mail!

Get your Holiday Offer in the mail!

Are you planning a Holiday Mailing this year? If you’ve already launched your campaign, well done!

Mail it far enough in advance to encourage those early holiday shoppers.

If you haven’t had a chance to mail your campaign yet:

  • check out out tips for using a targeted mailing list
  • creating a responsive mail piece to get your message or product in front of your targeted audience.
  • Create a ‘call to action’ that won’t be ignored

Get your holiday offer in the mail
Get your holiday offer in the mail

Holiday Offers are a great way to reach out to current customers and potential new ones. People are expecting to see promotions around this time of year, and you want to make sure they know about all your great offers!

4 Quick Tips to Designing a Successful Direct Mail Flyer

 

Direct Mail Still Outperforms Emails

The truth is, direct mail still way out performs email and sees a much higher return on investment. 

A big misconception is that email is a quicker, easier, and cheaper way to find new customers, over the more traditional direct mail advertising. But the truth is, email campaigns are still extremely complex and cumbersome to distribute, and not as inexpensive as most people imagine. 

Although direct mail is the more traditional form of direct marketing, it’s proven to work…and most importantly, it still outperforms email with a much, much higher return on investment.

“According to Direct Mail News, in 2012 the average response rate for direct mail was 4.4% for both business-to-business and business to consumer mailings—considerably higher than industry expectations, and surging past electronic mail’s response rate of just 0.12%….With a higher conversion rate than any other medium, the Print on Demand Institute (PODI) found that direct mail out-pulled all other channels tested in terms of conversion rates, both for lead-generating “free” offers and one-step “buy now” offers.” Online Marketing Institute 2013

Mobile Barcodes: Who’s Using Them?

Mobile barcodes who’s using them?

Mobile Barcodes (otherwise known as QR Codes  / Quick Response Codes) are popping up all over the place.

You see them on direct mail postcards delivered to your door, on menus at restaurants, in newspapers & magazines, on advertisements at Museums and Airports etc etc. They’re a ‘hot’ new marketing tool that’s gaining in usage and popularity. They look like this:

Mobile barcode who's using them?
Mobile barcode who’s using them?

ScanLife, one of the largest global providers of mobile barcodes, just released a quarterly report that indicates that in March 2013 they reached an all time high, of 6.7 million scans in just 1 month. You can see from this graph how the trend is growing exponentially, year after year.

ScanLife_QR_Code

Here are some other interesting facts about Mobile Barcodes and who’s using them, when they use them, and which ones are most popular:

ScanLife_Demographics

ScanLife_AverageScansPerDay

ScanLife_PopularQRCodes

5 Steps to Create a Website That Both Your Customers & Search Engines Will Love

5 steps to create a website that both your customers & search engines will love.

A lot of our mailing list customers create postcard mailing campaigns in an effort to help drive traffic to their website and boost online sales.

Here’s a great article by Search Engine Watch that can help you create a website that your visitors will find easy to navigate, while also boosting your SEO!

5 steps to create a website that both your customers and search engines will love
5 steps to create a website that both your customers and search engines will love

 

USPS Preferred Place Names

Use USPS preferred place names because it will save you time and money.

  • Use data that includes  USPS preferred  place names to get more of your mail delivered quickly and accurately.
  • Buy mailing lists from LeadsPlease. Receive  top quality addresses in the correct USPS format.
  • Get fewer non deliverable addresses by using data that is cleaned and updated regularly.

Some zip codes are associated with several different City names.  The USPS designates ‘preferred’ and ‘acceptable’ city names to minimize confusion and speed up mail delivery.

  • Validate your addresses.
  • Use the correct address format.
  • Get less mail returned to sender.
  • Use preferred place names.

Tip:

Add “Or Current Resident” under the name of the addressee and make sure the mail is left at the designated address.

There are 14 different city names associated with zip code 08008 in New Jersey.

The USPS chose 1 ‘preferred’ city name for this zip code (Beach Haven) and 6 other ‘acceptable’ city names (see below).

Use a city name that is either the ‘preferred’ or ‘acceptable’ name. Mail may not be delivered accurately otherwise.

Look-up any zip code in the USA  : USPS Look-Ups.

USPS Preferred Place Names
USPS Preferred Place Names