Targeted Direct Mail That Gets Results

How do you decide if your customers will benefit from receiving targeted direct mail?

Here is a great HubSpot resource to help you decide.

Advantages Of Using Targeted Direct Mail:

•  Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
• Targeted direct mail saves time and money by reducing printing and postage wastage. For example, if you are a child care facility you will need to direct your marketing message to families with children of appropriate ages in your area.
• A compelling “call to action” encourages your customers to communicate with you and as a result this makes completing an order an easier task.
• Targeted direct mail will be retained long after a cold call is forgotten .
• Make sure your mailing list is clean and up to date and your list broker has the demographics that you need to target your best customers.

Appreciate your customers with a “Thank You For Your Business” by offering a coupon code for their next order.

You can make your direct mail piece personal by adding a physical stamp and handwriting the text.