Direct Mail Best Practices

Direct Mail Best Practices

Read about direct mail best practices as part of your marketing research. You will save time and money by reading the advice of professional marketers.

Checkout these great ideas before you print and mail your next campaign because your success and response rate will improve!

Learn about costs, copy, printing and mailing because it will save you time and money.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Get an updated accurate mailing list
  • Personalize, track and follow-up
  • Only mail to your best prospects
  • Combine different platforms
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration¬†and Cost Efficiency


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