Direct Mail Best Practices

Direct Mail Best Practices

Read about direct mail best practices as part of your marketing research. You will save time and money by reading the advice of professional marketers.

Checkout these great ideas before you print and mail your next campaign because your success and response rate will improve!

Learn about costs, copy, printing and mailing because it will save you time and money.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Get an updated accurate mailing list
  • Personalize, track and follow-up
  • Only mail to your best prospects
  • Combine different platforms
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration and Cost Efficiency

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Mailing List for Back to School Mailers

It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.

Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.

Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.

Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674

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