My Print Source published a great article earlier this month titled ‘Direct Mail Best Practices‘.
Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.
Here are some of the key points:
- Know Your Customer
- Be Consistent
- Combine Channels
- Use Standout Elements
- Add Interactivity
- Automate to Improve Integration and Cost Efficiency
It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.
Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.
Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.
Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674