Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.
Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.
According to recent research by the Direct Marketing Association (DMA) direct mail still outperforms email, despite an increase in promotional offers online:
- 79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
- Direct mail generates 10% more customers than email
- Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%