The Power of Direct Mail

Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.

Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.

According to recent research by the Direct Marketing Association (DMA)  direct mail still outperforms email, despite an increase in promotional offers online:

  • 79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
  • Direct mail generates 10% more customers than email
  • Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%
The Power Of Direct Mail
The Power Of Direct Mail

Direct Mail Marketing – Why You Should be Doing It

Use Direct Mail Marketing for your business.

According to a recent study by Catamount Marketing, “How your customers want to be contacted”,  32+% of people surveyed, prefer to be contacted by Direct Mail over all other forms of communication.

  • 32% of customers prefer to be contacted by direct mail
  • Include direct mail as part of your overall marketing strategy
  • Target with an accrate up to date mailing list
  • Design an eye catching mail piece
  • Mail and make it personal
  • Track the success of your campaign
  • Repeat your mailing

Direct mail marketing why you should be doing it