People consider the pros and cons of purchasing a car a lot longer than most other household purchases and when they are in the market to change their automobiles they will be receptive to marketing campaigns for long periods of time. You will need quality direct mail lists to reach those people most likely to respond to your message.
You may want to think about the following questions and act on the answers.
Are you a car dealership ready to market a new model or feature to customers loyal to your brand?
Want to get people ready to change their vehicles booked in for a test drive?
Want to offer an incentive to trade up or become “greener”?
You need direct mail lists that can provide you with the following information.
- Find existing owners of your car brand in your dealership area.
- Find the make, model and year of the automobile they drive.
- Find the date of the car title.
- LeadsPlease has a specialty list department that can put together a targeted automotive mailing list.
Interesting article on a Volkswagen Direct Mail Campaign.
A well targeted direct mail campaign gets results.