5 Ways Retailers Can Attract Last Minute Holiday Shoppers

5 ways retailers can attract last minute holiday shoppers.

Recent Gallup polls show that the average US Household will spend about $740 on Christmas holiday gifts this year. That’s ~ a $35 increase from their November budget estimates, but it’s still down in comparison to the average household spend in 2012. (GallupThis means even more competition among retailers !

So attention all Retailers! Here are 5 ways to attract last minute Christmas holiday shoppers :

1. Extend your hours – Open early and close late!

2. Entice shoppers with an offer or discount that’s hard to refuse.

3. Give away something for free! Even if it’s a something small.

4. Offer a money-back-guarantee.

5. Offer different payment options, including Lay-Away for large purchases.

Gallup_Xmas_Spending_Graph

Use direct mail to let your customers know what to expect from your holiday offering.

Use an accurate up to date targeted mailing list and always have a compelling ‘call to action’

5 ways retailers can attract last minute shoppers
Call to action that encourages response

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