We recently had the pleasure of working with Karissa Zimmer Photography.
Karissa came to LeadsPlease to get a targeted mailing list that she could use with her direct mail postcard campaign. The goal of her postcard mailing was to help spread the word about her beautiful photography services, and gain new customers.
Karissa specializes in pre-natal, post-natal, child and family photography, so she didn’t want to send her postcard to ‘everyone’ – it would have been a waste of her precious time and money. What she really needed, was a targeted, accurate mailing list that would effectively help her reach young mothers in her area, who could afford her photography services.
Karissa created the following targeted mailing list, to help her reach her target market :
- 10 mile radius around her address
- Household Income over $75,000 / year
- Children in the Home