A direct mail piece that does not contain a ‘call to action’ wastes time and money.
What exactly is a ‘call to action’ then?
It is a word or phrase on the direct mail piece encouraging the recipient to respond immediately….like:
“$1.00 OFF an Organic Smoothie when you bring in this postcard to our Grand Opening”
“call us now for FREE Estimate”
A well designed mail piece using a quality targeted mailing list and a prominent ‘call to action’ will deliver the best results.