Deliverability is the percentage of mail pieces that you can expect to get delivered.
What deliverability can I expect?
If you purchase LeadsPlease Consumer Mailing Lists you can expect a 95+% Deliverability Guarantee.
You can expect this high deliverability rate when you mail your campaign within 30 days of purchasing your mailing list and address your mail correctly.
If you have any questions about how to address your mail correctly, we suggest visiting the USPS Addressing Tips & Tools section of the USPS website.
Why won’t 100% of my mail get delivered? Why should I expect some returned mail pieces?
Although we perform extensive tests to ensure the highest quality data possible, there will always be a small number of undeliverable mail pieces/returned mail for various reasons that are out of our control:
- Millions of Consumers and Businesses move every month, and if they don’t provide a forwarding address to the USPS, their mail cannot not be forwarded and will get returned to the sender.
- Postal inaccuracies.
- If a house is vacant, the postman is not allowed to deliver the mail and the mail will be returned to the sender.
How can I Increase Deliverability?
You can increase deliverability by adding the words ‘Or Current Resident’ to a Consumer mailing address and ‘Or Current Occupant’ to a Business mailing address. If a person or business has moved location, your mail will get delivered to the current resident/occupant.
How do I get the best response rate from my mailing?
A quality mailing list is definitely one of the first steps in building a successful direct mail campaign; but the overall response rate that you can expect from your mailing, ultimately depends on a combination of elements:
- Quality List
- ‘Call to Action’
- Offer or Discount
What response rate can I expect from my mailing?
According to the DMA (Direct Marketing Association), you can expect to see anywhere between 1-9% response rate from direct mail. Of course, a successful direct mail campaign, as you read above, relies on a variety of factors, so every campaign will have a different response rate.
How do I know if my mailing was a success?
Every mailing has a different goal, so as long as you see the results that you were looking for you can declare your direct mailing a success. Some obvious benefits and attainable goals for a direct mail campaign are:
- Finding and gaining new customers
- Increasing sales
- Building brand awareness
- Gaining 1 new customer can often make an entire mailing a success – especially if this 1 customer becomes a loyal, repeat, life-long customer that purchases again and again.
So in conclusion – remember, it’s not always just about gaining immediate short-term sales , it’s about building your customer base and getting them to come back again and again.