Mailing Lists by Building Type

Buy mailing lists of Consumers who live at residential addresses, and use Building Type as defining demographic criteria.

‘Building Type’ indicates the type of building where mail is delivered to. For some companies, it’s important to only target particular types of residences.

Building Types:

  • Single Family Houses
  • Multi-Family Residences (ex. Condos / Townhomes / Apartments)
  • PO Box addresses

Build your Mailing List by Building Type now

Businesses that use Mailing Lists by Building Type:

  • Landscape : Garden & Lawn Care
  • Realtors
  • Insurance Agents

Examples :

  • A landscape maintenance company wants to target homes with gardens. So, instead of mailing to all building types, they create a more targeted mailing list and only send their flyer to Homeowners with of Single Family Houses.
  • A Realtor wants to mail a postcard to all Renters in the area, to notify them of new properties that are now for sale.
  • An Insurance Agent wants to target Single Family House owners to inform them about Homeowner’s Insurance.

Build your Mailing List by Building Type now 

Other Pages of Interest:

  • Consumer Sample Mailing List
  • Consumer Mailing List Deliverability
  • Mailing Labels
  • Homeowners / Renters
  • Home Value

Affluent Household Mailing Lists

Affluent Households

Target the well-to-do, affluent households in your area and get your mailing in front of the people who have an above average, steady income and who have some extra money to spend on your leisure products / services.

Affluent Individuals are people, who on average, have a Household Income over $75,000 +/yr, are Homeowners and Age 30+.

Affluent Households are often big spenders. They are known to drive nice cars, buy new technology, eat out, go traveling, and furnish and maintain their homes. Affluent households are normally very responsive to direct mail offers and are likely to spend money on luxury products.

Build your Affluent Household Mailing List now


Businesses that use Affluent Households mailing lists:

  • High-end Retail Stores & Restaurants
  • Home Cleaning Services
  • Travel Agents
  • Insurance Agents
  • Financial Advisors

Examples :

  • An expensive clothing store just opened, and they want to mail an open house notice and special offer to all the wealthy, affluent households in their area.
  • A cleaning company wants to reach affluent households because they are more likely to become steady, repeat customers.

Build your Affluent Household Mailing List now


Other Pages of Interest:

  • Consumer Sample Mailing List
  • Consumer Mailing List Deliverability
  • Mailing Labels
  • Birth Month
  • Home Value
  • Wealth Finder – Net Wealth

Mailing Lists by Age

Adult Age

Target households based on the Age of the residents, and get your mailing in front of the right aged people who are most likely to want to hear about your products / services.

You can target people of an exact Age (ex. 24) or any Age Range (ex. 50-82).

If you have an Age specific product or service, it is critical to be able to target the correct Age group, so you don’t spend a lot of wasted time and efforts mailing to people who won’t be able to use/want your services.

Buy mailing lists from LeadsPlease and get the opportunity to reach more potential new customers.


Businesses that use Age as a defining criteria:

  • Senior Living Facilities & Services
  • Insurance Agents
  • Financial Advisors
  • Colleges / Universities
  • High-end Retail Stores & Restaurants

Examples :

  • A senior living facility wants to mail a brochure to people who are 60+ yrs old, to let them know about their facility and services.
  • An Insurance agent wants to inform all 64 yr old people in his area, about his Senior Insurance Assistance Program.
  • A Financial Adviser wants to target people who are 40+ yrs old, and who are eligible for an upcoming financial investment Seminar.

Search for Mailing Lists by Age


Other Pages of Interest:

  • Consumer Sample Mailing List
  • Consumer Mailing List Deliverability
  • Mailing Labels
  • Birth Month
  • Households with Children

All Household Mailing Lists

 All Households

Target All Households in your area, and start letting everyone know about your business, services and products.

You can target All Households / Residences in any area of the country – by selecting zip codes, cities, counties or states, or by entering a circular radius around an address.

  • Largest Consumer database in the country
  • 220 Million + households
  •  500 Million +  Consumers

Buy mailing lists from LeadsPlease and get the opportunity to reach more potential new customers.

 Businesses that use All Household mailing lists:

  • New Businesses
  • Retail stores
  • Restaurants
  • Pizza shops
  • Cleaning Companies
  • Handyman Services
  • Churches

Examples :

  • A New Business is planning an open house and wants to inform All Households in their area about their grand opening and special offers.
  • A Restaurant owner wants to mail a menu and a coupon to All Households in a 5 mile radius of their restaurant.
  • A Church wants to invite All Households in their neighborhood to an upcoming, free event.

Find All Household Mailing Lists Now

 Other Pages of Interest:

  • Consumer Sample Mailing List
  • Consumer Mailing List Deliverability
  • Mailing Labels

Consumer Mailing List Deliverability

Deliverability is the percentage of mail pieces that you can expect to get delivered.

What deliverability can I expect?

If you purchase LeadsPlease Consumer Mailing Lists you can expect a 95+% Deliverability Guarantee.

You can expect this high deliverability rate when you mail your campaign within 30 days of purchasing your mailing list and address your mail correctly.

If you have any questions about how to address your mail correctly, we suggest visiting the USPS Addressing Tips & Tools section of the USPS website.

Why won’t 100% of my mail get delivered? Why should I expect some returned mail pieces?

Although we perform extensive tests to ensure the highest quality data possible, there will always be a small number of undeliverable mail pieces/returned mail for various reasons that are out of our control:

  • Millions of Consumers and Businesses move every month, and if they don’t provide a forwarding address to the USPS, their mail cannot not be forwarded and will get returned to the sender.
  • Postal inaccuracies.
  • If a house is vacant, the postman is not allowed to deliver the mail and the mail will be returned to the sender.

How can I Increase Deliverability?

You can increase deliverability by adding the words ‘Or Current Resident’ to a Consumer mailing address and ‘Or Current Occupant’ to a Business mailing address. If a person or business has moved location, your mail will get delivered to the current resident/occupant.

How do I get the best response rate from my mailing?

A quality mailing list is definitely one of the first steps in building a successful direct mail campaign; but the overall response rate that you can expect from your mailing, ultimately depends on a combination of elements:

  • Quality List
  • Design
  • Copy
  • ‘Call to Action’
  • Offer or Discount
  • Images
  • Personalization
  • Honesty
  • Timing
  • Repetition

What response rate can I expect from my mailing?

According to the DMA (Direct Marketing Association), you can expect to see anywhere between 1-9% response rate from direct mail. Of course, a successful direct mail campaign, as you read above, relies on a variety of factors, so every campaign will have a different response rate.

How do I know if my mailing was a success?

Every mailing has a different goal, so as long as you see the results that you were looking for you can declare your direct mailing a success. Some obvious benefits and attainable goals for a direct mail campaign are:

  • Finding and gaining new customers
  • Increasing sales
  • Building brand awareness
  • Gaining 1 new customer can often make an entire mailing a success – especially if this 1 customer becomes a loyal, repeat, life-long customer that purchases again and again.

So in conclusion – remember, it’s not always just about gaining immediate short-term sales , it’s about building your customer base and getting them to come back again and again.