Tag Archives: marketing

Targeted Direct Mail

Targeted Direct Mail That Gets Results

How do you decide if your customers will benefit from receiving targeted direct mail?

Here is a great HubSpot resource to help you decide.

Some Advantages Of Using Targeted Direct Mail:

  •  Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
  • Targeted direct mail reduces wastage and as a result saves you money.
  • A compelling “call to action” encourages your customers to communicate with you and as a result this makes completing an order an easier task.
  • Targeted direct mail will be retained long after a cold call is forgotten .

Appreciate your customers with a “Thank You For Your Business” by offering a coupon code for their next order.

You can make your direct mail piece personal by adding a physical stamp and handwriting the text.

 

Direct Mail Made Easy

Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.

Design your direct mail piece, build your targeted mailing list and print and mail.

  • Design an eye catching mail piece with a bold “call to action”.  For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
  • Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
  • Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
  • Focus on your most important services because laundry lists of services is confusing.
  • Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
  • Hand stamp for a personal touch.                                                                             Celebration Boutonniere
  • LeadsPlease can help you get your direct mail piece printed and mailed! Call Us: 866-306-8674

Direct Mail Using USPS Holiday Stamps

Direct Mail Using USPS Holiday Stamps

Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.

USPS Holiday Stamps
Direct Mail holiday Stamps

It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.

You will need quality data for your direct mail lists to ensure you get the best ROI.

Data Quality For Your Direct Mail Lists

Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you

New additions to the USPS Forever Stamps Collection are now available.

Direct Mail Holiday Stamps
Direct Mail Holiday Stamps

 

 

 

 

 

 

Tips on How To Design A Marketing piece For Direct Mail With Attitude

The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.

We have a few marketing ideas which just may relieve the tension.

No time to do the prep? We can also help you print and mail your marketing campaign. How easy is that?

Batman Stamps For Direct Mail

The New limited Edition USPS Batman Stamps For Direct Mail are available now.

Don’t be a direct mail “also ran”.

You can make your mail piece stand out from all the other holiday mailers.

Try adding the new Batman Stamps for direct mail  to your mail piece.

New USPS Stamps for Direct Mail
New USPS Batman Forever Stamp

 

 

 

 

 

 

Here are a few other tips for putting together a successful direct mail:

Add “Or Current Resident” under the name of the person to whom the mail piece is addressed. This will make sure that the USPS leaves the mail piece at the address and will dramatically reduce the number of mail pieces that fail to be delivered.

Don’t make a common mistake and leave out the address 2 line for apartments and suite numbers. This could contribute to a high number of non deliverables.

Make sure your mailing list has been checked for accuracy and is really up to date. Mailing List Hygiene is vital to improve deliverability and save wastage.

Or simply get a new accurate quality mailing list with a few simple clicks and to make it really easy get LeadsPlease to print and mail for you.

 

Mailing Lists for Political Direct Mail Marketing

Mailing Lists for Political Direct Mail Marketing.

Build a targeted political mailing list in a few minutes and combine any of the political selects with other consumer demographics like age, income, accommodation. ethnicity, gender, age by birth month, religion, lifestyle interests, marital status and so on.

 

This is a valuable resource for any political direct mail campaign and enables you to target people who are:

  • unconnected & unregistered
  • informed but unregistered
  • super democrats
  • left out democrats
  • conservative democrats
  • on the fence liberals
  • green traditionalists
  • mild republicans
  • uninvolved conservatives
  • ultra conservatives

vote

 

You can target geographically by city, county, zip code, state or all states. You can also search using a radius count around a complete physical address.

Select and target only the potential voters you need using our comprehensive political database.

We update our consumer and business databases every 30 days.

We have a 95% accuracy/deliverability guarantee which helps to cut printing and mailing wastage.

 

Don’t forget to fact check your mail piece.

Want help to print and mail your political marketing campaign?

No problem we can help.

 

 

 

 

 

Mailing Lists Targeting New Single Family Home Owners

The US Census Bureau has announced a 4.4% increase in the sale of New Single Family Homes.

There are many service industries prepared to be the first to welcome new homeowners into their area.

If you are for example: a lawn service, a cleaning service, a church or a local pizza restaurant,

you will want to mail your marketing materials as quickly as you can to the new home owners in your area.

Make sure you have a clear customer profile built so you can easily target your ideal customers.

LeadsPlease updates its new home owner and new mover database weekly so it is easy to build an up to date, accurate mailing list for new homeowners in your area now.

Direct Mail Marketing Campaign For New Businesses

 

new business 2

First.

Know your customer, then create your own ‘perfect’ customer profile.

Use this profile to build a targeted mailing list and find more ideal customers.

Second.

Choose a mail piece with an eye-catching design and a great ‘call to action’

Make sure that prospective customers have a really good reason to come to you for the services you provide.

Third.

Target geographic areas where you know you will more likely find your ‘perfect customer’.

For example:

If you are a pizza restaurant. You probably want to target families with children living in a 5 mile radius of your restaurant or

If you are a lawn service you may want to only service certain zip codes which have mostly single family homes or you may want to choose the radius search to you make sure your customers are in easy driving distance.

Fourth.

Make sure you correctly address your mail piece.

Missing out the second address line (Apartment/Suite Number) or not positioning the address block correctly will be costly.

Fifth.

Maintain and update your mailing lists.

Make sure you know who your real customers are.

This will be your most valuable asset!

Mailing Lists for Tutoring Classes

It is easy to build a targeted mailing list to boost your tutoring company classes using LeadsPlease.

Here’s how:

  • Select the consumer/residential database.
  • Choose the geographic area you want to target. TIP: The radius search makes it easy to target the right people close to you.
  • Choose ‘children’ to find the families with children in the age range you teach.
  • Choose ‘age’ to find the adults in the age range you teach.
  • Select ‘income’ to find the bands of income which can most afford your services.

Make sure your mailers have a serious ‘call to action’ for example “Bring this mailer to our open day to receive a 10% discount ”

and the mailers will reach safe haven with the people most likely to respond to your services.