Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.
Design your direct mail piece, build your targeted mailing list and print and mail.
Design an eye catching mail piece with a bold “call to action”. For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
Focus on your most important services because laundry lists of services is confusing.
Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.
It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.
You will need quality data for your direct mail lists to ensure you get the best ROI.
Data Quality For Your Direct Mail Lists
Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you
New additions to the USPS Forever Stamps Collection are now available.
Tips on How To Design A Marketing piece For Direct Mail With Attitude
The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.
You can make your mail piece stand out from all the other holiday mailers.
Try adding the new Batman Stamps for direct mail to your mail piece.
Here are a few other tips for putting together a successful direct mail:
Add “Or Current Resident” under the name of the person to whom the mail piece is addressed. This will make sure that the USPS leaves the mail piece at the address and will dramatically reduce the number of mail pieces that fail to be delivered.
Don’t make a common mistake and leave out the address 2 line for apartments and suite numbers. This could contribute to a high number of non deliverables.
Make sure your mailing list has been checked for accuracy and is really up to date. Mailing List Hygiene is vital to improve deliverability and save wastage.
Mailing Lists for Political Direct Mail Marketing.
Build a targeted political mailing list in a few minutes and combine any of the political selects with other consumer demographics like age, income, accommodation. ethnicity, gender, age by birth month, religion, lifestyle interests, marital status and so on.
This is a valuable resource for any political direct mail campaign and enables you to target people who are:
unconnected & unregistered
informed but unregistered
left out democrats
on the fence liberals
You can target geographically by city, county, zip code, state or all states. You can also search using a radius count around a complete physical address.
Select and target only the potential voters you need using our comprehensive political database.
We update our consumer and business databases every 30 days.
Make sure that prospective customers have a really good reason to come to you for the services you provide.
Target geographic areas where you know you will more likely find your ‘perfect customer’.
If you are a pizza restaurant. You probably want to target families with children living in a 5 mile radius of your restaurant or
If you are a lawn service you may want to only service certain zip codes which have mostly single family homes or you may want to choose the radius search to you make sure your customers are in easy driving distance.