Tag Archives: direct mail

Targeted Direct Mail

Targeted Direct Mail That Gets Results

How do you decide if your customers will benefit from receiving targeted direct mail?

Here is a great HubSpot resource to help you decide.

Some Advantages Of Using Targeted Direct Mail:

  •  Clone only your best customers and target those most likely to use or buy your product because these people will be most likely to place an order.
  • Targeted direct mail reduces wastage and as a result saves you money.
  • A compelling “call to action” encourages your customers to communicate with you and as a result this makes completing an order an easier task.
  • Targeted direct mail will be retained long after a cold call is forgotten .

Appreciate your customers with a “Thank You For Your Business” by offering a coupon code for their next order.

You can make your direct mail piece personal by adding a physical stamp and handwriting the text.

 

Direct Mail Made Easy

Direct Mail Made Easy is the LeadsPlease way of helping you to “get it mailed”.

Design your direct mail piece, build your targeted mailing list and print and mail.

  • Design an eye catching mail piece with a bold “call to action”.  For example if you are a frozen yogurt shop you could offer: “Buy One, Get one Free Every Friday Evening During June”. A nice glossy finish to the postcard will add a touch of class/quality!
  • Build an accurate targeted mailing list. Fresh, frequently updated data saves wastage on printing and mailing.
  • Target your best customer profiles because mailing to people who will not be interested in your products and services wastes money.
  • Focus on your most important services because laundry lists of services is confusing.
  • Make sure you add your own mailing details to your mailing list because you will need to monitor the timing of the mailing and the quality of the printing.
  • Hand stamp for a personal touch.                                                                             Celebration Boutonniere
  • LeadsPlease can help you get your direct mail piece printed and mailed! Call Us: 866-306-8674

Direct Mail Political Data Gets Out The Vote

Direct Mail Political Data Gets Out The Vote!

The Presidential Election is little over a month away.

Direct mail political data is critical in helping to get out the vote because it relephant_donkeyeinforces the message to your target audience .

 

LeadsPlease can help you reach out to voters who are still sitting on the fence and help you to reach out to your target voters who still need to be encouraged to vote.

How To Build A Political Direct Mail List

This is how to do it.

  • Build a direct mail list using good, reliable, updated Direct Mail Political Data.  This will make sure that your message reaches the right demographic audience.
  • Choose your geographic and demographic selects from over 110 million household records which are updated every 30 days.
  • Find millenials, registered or unregistered voters, green traditionalists, on the fence liberals and different shades of conservatives and democrats on the LeadsPlease website.
  • Get a few tips to whip your Direct Mail Political campaign into good shape and find tips on how to clean/maintain your data.
  • You will save time, money and wastage by only mailing to the most current/accurate addresses.
  • 95% deliverability/accuracy guaranteed!

LeadsPlease has fresh, accurate Direct Mail Political Data and  you will need this for a successful direct mail marketing campaign.

Time is short to get out the vote!

A healthy democracy needs us all to vote both locally and nationally.

The more people who vote, the stronger our democracy.

Get out your message and get out the vote!

You could argue that “The best argument against democracy is a five-minute conversation with the average voter.”
Winston S. Churchill

Or “Elections belong to the people. It’s their decision. If they decide to turn their back on the fire and burn their behinds, then they will just have to sit on their blisters.”
Abraham Lincoln

It’s up to us all!

Want to register to vote?

vote

 

Direct Mail Using USPS Charlie Brown Holiday Stamps

Direct Mail Using USPS  Charlie Brown Holiday Stamps.

The USPS are making the Charlie Brown Holiday Stamps available for your Holiday Marketing  Campaigns on October 1st 2015.

This is a delightfully nostalgic set of 10 stamps based on the iconic 1965 television special “Charlie Brown’s Christmas”

Charlie Brown Christmas Forever stamps

Get your customers in the holiday mood by adding these really special holiday stamps to your direct mail campaigns.

Need a few tips for getting your direct mail campaign in good shape?

Here are a few tips on how to clean/maintain your data to ensure that only the best updated addresses are used. This will save wastage by ensuring you only mail to your most current/accurate potential customers.

Need access to quality, accurate data for your direct mail campaign?

Data is a perishable commodity. The less fresh/accurate the more wastage/non deliverables. It pays to constantly weed out inaccurate addresses from your database.

Let us print and mail your campaign for you.

Don’t stress over your holiday marketing. We can provide the mailing list and print and mail your whole campaign on the date you schedule. Job done!

Call us for a quote.

USPS Charlie Brown Holiday Stamps add a little bit of holiday cheer!

A Charlie Brown Christmas

Direct Mail Using USPS Holiday Stamps

Direct Mail Using USPS Holiday Stamps

Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.

USPS Holiday Stamps
Direct Mail holiday Stamps

It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.

You will need quality data for your direct mail lists to ensure you get the best ROI.

Data Quality For Your Direct Mail Lists

Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you

New additions to the USPS Forever Stamps Collection are now available.

Direct Mail Holiday Stamps
Direct Mail Holiday Stamps

 

 

 

 

 

 

Tips on How To Design A Marketing piece For Direct Mail With Attitude

The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.

We have a few marketing ideas which just may relieve the tension.

No time to do the prep? We can also help you print and mail your marketing campaign. How easy is that?

Batman Stamps For Direct Mail

The New limited Edition USPS Batman Stamps For Direct Mail are available now.

Don’t be a direct mail “also ran”.

You can make your mail piece stand out from all the other holiday mailers.

Try adding the new Batman Stamps for direct mail  to your mail piece.

New USPS Stamps for Direct Mail
New USPS Batman Forever Stamp

 

 

 

 

 

 

Here are a few other tips for putting together a successful direct mail:

Add “Or Current Resident” under the name of the person to whom the mail piece is addressed. This will make sure that the USPS leaves the mail piece at the address and will dramatically reduce the number of mail pieces that fail to be delivered.

Don’t make a common mistake and leave out the address 2 line for apartments and suite numbers. This could contribute to a high number of non deliverables.

Make sure your mailing list has been checked for accuracy and is really up to date. Mailing List Hygiene is vital to improve deliverability and save wastage.

Or simply get a new accurate quality mailing list with a few simple clicks and to make it really easy get LeadsPlease to print and mail for you.

 

Direct Mail Lists For Car Dealerships

People consider the pros and cons of purchasing a car a lot longer than most other household purchases and when they are in the market to change their automobiles they will be receptive to marketing campaigns for long periods of time. You will need quality direct mail lists to reach those people most likely to respond to your message.

You may want to think about the following questions and act on the answers.

Are you a car dealership ready to market a new model or feature to customers loyal to your brand?

Want to get people ready to change their vehicles booked in for a test drive?

Want to offer an incentive to trade up or become “greener”?



car_sales_3

Information is power and quality data can significantly improve your ROI. 

You need direct mail lists that can provide you with the following information.

  • Find existing owners of your car brand in your dealership area.

targeted

Interesting article on a Volkswagen Direct Mail Campaign.

A well targeted direct mail campaign gets results.

car_sales_4

 

 

Get a Turning 65 List and Reach People Aging Into Medicare

Get a Turning 65 List and start marketing to people who are aging into Medicare eligibility.

If you are a Medicare Insurance Agent, there are 2 great ways to reach your target market:

  1. Advertise to people who are already 65 years old and who are eligible for Medicare. (This age group can be difficult to convince because they are often already well informed about their insurance options or have already made a decision.)
  2. Advertise to people who are just about to turn 65!

People often make long-term,  insurance and supplemental insurance decisions just before they turn 65 years old; so a Turning 65 List can give Medicare Insurance Agents a huge edge on their competition and help them reach people just before they make any long-term insurance decisions.

If you’re a Medicare Insurance Agent, it can be extremely beneficial to find these people and start marketing to them before their birthday. The timing is crucial. If you reach them when they are still learning about their options and they most likely have not yet made any insurance decisions, it increases your chances of winning them over and gaining a new customer.

Turning 65 mailing lists are a perfect way for medicare insurance agents to reach the right audience and gain new customers.

You can find People Turning 65 in any area of the USA. Just select the zip codes, cities, counties or states that you want to target, and then select the Birth Months you need. Example: People Turning 65 in July-December 2014 in 5 counties in Florida.

Build your mailing list online and download your Turning 65 list to computer in just minutes.

Click here to build a Turning 65 List today!

Get a Turning 65 List

 

 

Mailing Lists for Political Direct Mail Marketing

Mailing Lists for Political Direct Mail Marketing.

Build a targeted political mailing list in a few minutes and combine any of the political selects with other consumer demographics like age, income, accommodation. ethnicity, gender, age by birth month, religion, lifestyle interests, marital status and so on.

 

This is a valuable resource for any political direct mail campaign and enables you to target people who are:

  • unconnected & unregistered
  • informed but unregistered
  • super democrats
  • left out democrats
  • conservative democrats
  • on the fence liberals
  • green traditionalists
  • mild republicans
  • uninvolved conservatives
  • ultra conservatives

vote

 

You can target geographically by city, county, zip code, state or all states. You can also search using a radius count around a complete physical address.

Select and target only the potential voters you need using our comprehensive political database.

We update our consumer and business databases every 30 days.

We have a 95% accuracy/deliverability guarantee which helps to cut printing and mailing wastage.

 

Don’t forget to fact check your mail piece.

Want help to print and mail your political marketing campaign?

No problem we can help.

 

 

 

 

 

4 Quick Tips to Designing a Successful Direct Mail Flyer

Explosion Dance Studio recently came to LeadsPlease in search of a targeted marketing mailing list for their direct mail campaign. The goal of their mailing, was to send a flyer to Families with Children over 3 yrs old, who live in a 2.5 mile radius of their dance studio; Families who would be most interested in having their children attend dance classes. Explosion Dance Studio kindly shared their mailing piece with us, and wow, is it a good one! It has all the key ingredients for a successful mailing :

  • Dramatic, eye-popping photos
  • Easy-to-read message
  • Clear Call-to-Action
  • Bold offer – $10 off + Free T-Shirt

This is a mailing piece that would definitely catch your eye and demand attention and response!

Well done Explosion Dance Studio!

http://www.explosiondance.com/