Tag Archives: advertising

Direct Mail Marketing Campaign For New Businesses

 

new business 2

First.

Know your customer, then create your own ‘perfect’ customer profile.

Use this profile to build a targeted mailing list and find more ideal customers.

Second.

Choose a mail piece with an eye-catching design and a great ‘call to action’

Make sure that prospective customers have a really good reason to come to you for the services you provide.

Third.

Target geographic areas where you know you will more likely find your ‘perfect customer’.

For example:

If you are a pizza restaurant. You probably want to target families with children living in a 5 mile radius of your restaurant or

If you are a lawn service you may want to only service certain zip codes which have mostly single family homes or you may want to choose the radius search to you make sure your customers are in easy driving distance.

Fourth.

Make sure you correctly address your mail piece.

Missing out the second address line (Apartment/Suite Number) or not positioning the address block correctly will be costly.

Fifth.

Maintain and update your mailing lists.

Make sure you know who your real customers are.

This will be your most valuable asset!

Mailing Lists for Tutoring Classes

It is easy to build a targeted mailing list to boost your tutoring company classes using LeadsPlease.

Here’s how:

  • Select the consumer/residential database.
  • Choose the geographic area you want to target. TIP: The radius search makes it easy to target the right people close to you.
  • Choose ‘children’ to find the families with children in the age range you teach.
  • Choose ‘age’ to find the adults in the age range you teach.
  • Select ‘income’ to find the bands of income which can most afford your services.

Make sure your mailers have a serious ‘call to action’ for example “Bring this mailer to our open day to receive a 10% discount ”

and the mailers will reach safe haven with the people most likely to respond to your services.