Make a note of the USPS mail by dates for the holidays for Diplomatic and Military personnel. This is the first of the mail by dates issued by the USPS.
We are fast approaching the season of holiday mailings and it pays to make sure we plan our direct mail holiday marketing campaigns to comply with the direct mail dates for the holidays set by the USPS.
This process begins with a good quality, accurate mailing list.
If you are using your own list/data make sure you have removed the non deliverable addresses from your last mailing and add any new customers.
Add “Or Current Resident” under the name of the person to improve the deliverability rate and ensure the USPS leaves your mail piece at that address.
Make sure you address the mail piece according to the USPS guidelines. This also improves deliverability and saves wastage.
A common mistake is to omit the Suite # or Apartment # and this could result in the USPS being unable to deliver the mail.
A good “Call To Action” on the mail piece will improve the likelihood of the recipient responding to the message. An example of this would be:
“Get one smoothie free when you present this card for one day only Saturday 8th November”
Good graphics and eye-popping designs also have an impact on response rates. Our customers have a few ideas.
Take the sting out of the holiday direct mail rush and get LeadsPlease to relieve you of your direct mail holiday headaches and print and mail for you.
People consider the pros and cons of purchasing a car a lot longer than most other household purchases and when they are in the market to change their automobiles they will be receptive to marketing campaigns for long periods of time. You will need quality direct mail lists to reach those people most likely to respond to your message.
You may want to think about the following questions and act on the answers.
Are you a car dealership ready to market a new model or feature to customers loyal to your brand?
Want to get people ready to change their vehicles booked in for a test drive?
Want to offer an incentive to trade up or become “greener”?
Information is power and quality data can significantly improve your ROI.
You need direct mail lists that can provide you with the following information.
- Find existing owners of your car brand in your dealership area.
Interesting article on a Volkswagen Direct Mail Campaign.
A well targeted direct mail campaign gets results.
A thoughtful choice of stamp on a direct mail marketing piece makes it personal and much more likely to be opened by the recipient.
Here’s why a targeted mailing list will help keep your message personal and you will want a quality mailing list.
Here are 6 steps to a successful direct mail marketing campaign.
Create something personal and iconic.
The USPS has a Music Icon range which includes Janis Joplin & Jimi Hendrix for those 60’s music lovers out there:
For the ‘left bank lovers’
For the country music lovers there is:
The first day of school is just around the corner…so now’s the perfect time to start planning your back to school marketing campaign.
Need help? No problem, we’ve got you covered:
Are you looking for an Apartment Mailing List that includes all the addresses for every unit in a particular apartment building or complex? No problem! We can help you.
All we need is the Apartment Name and Address; we’ll search our databases to find out how many units/apartments are inside your apartment complex/building and then let you know how many records there are and the cost of the list.
You can choose to get a list of all the apartments’ mailing addresses and you can also get the Names of the Residents, where available.
Apartment Mailing Lists are Specialty Lists that are not available online. Please give us a call 1 866 306 8674 or fill out a Contact form online to get a quote.
Here’s a cool infographic by Smart Marketing that guides you through the 6 steps needed to create a successful direct mail campaign.
Summer is just around the corner, so now is the perfect time to mail your Summer Camp announcements to families in your area.
We can help you find families with Children in your area, who are likely to want to hear about your Summer Camp and children’s programs. Target families who have Children 0-18 or narrow in on families who have Children of a certain age range (ex. 10-17). Find families by zip, city, county or state or target households that live in a certain mile radius around your location.
Mail your Summer Camp and Summer Program mailers now, and reach families before their schedules fill up!
Find a Mailing List Now!
A successful mailing depends on these 3 things:
- Bold, eye-popping artwork that immediately grabs your customers’ attention and gets them interested
- Clear message/discount/offer that’s quick to understand and hard to refuse
- Mailing list that is clean and up-to-date so your lovely mailing piece reaches the right destination.
Get these 3 items right, and you’re on your way to a successful campaign!
According to the recent Accenture Global Consumer Pulse Survey, 51% of customers in the USA switch providers due to poor customer service. This 51% makes up a $1.3 Trillion loss!
The top 3 customer service related issues mentioned by respondents were:
- Having to contact a company several times in order to address the same issue.
- Being put on hold for a long time.
- Having to deal with several representatives to resolve a single issue.
So remember to treat your current customers like gold! Customers want to be listened too and understood; they do not want to be pushed aside or made to feel insignificant. If they address you with an issue, try to handle the issue as soon as possible and in a timely, professional manner.
Easter Sunday is just around the corner. Have you mailed your Easter mailing yet?
If you are a Church, School or Organization and hosting a special Easter Event, you should mail your invitations and announcements now, in order to reach your customers before Easter.
To reach the largest group possible, try mailing your Easter campaign to current customers as well as to potential new customers in your area.
Get a mailing list of households by zip, city or county, or target people who live in a certain mile radius around your address. You can choose to get a mailing list of all households, or you can be more specific, and target certain types of households based on demographics like Age and Income etc.
Buy Mailing Lists Online or call us 1 866 306 8674