Category Archives: Uncategorized

Direct Mail Best Practices

My Print Source published a great article earlier this month titled ‘Direct Mail Best Practices‘.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Be Consistent
  • Combine Channels
  • Track
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration and Cost Efficiency

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Mailing List for Back to School Mailers

It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.

Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.

Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.

Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674

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The Power of Direct Mail

Direct mail is an extremely powerful advertising tool, that helps businesses prospect for new customers, increase brand awareness and maintain strong customer relationships.

Despite a plethora of available advertising channels , and the myth that direct mail is on the decline, the numbers prove otherwise.

According to recent research by the Direct Marketing Association (DMA)  direct mail still outperforms email, despite an increase in promotional offers online:

  • 79% of Consumers act on direct mail immediately when they receive an offer, versus only 45% who act immediately to email offers.
  • Direct mail generates 10% more customers than email
  • Direct mail generates a 4.4% response rate, compared to email’s average response rate of 0.12%

resurgence_of_direct_mail_infographic

Targeted Mailing Lists = Relevant Campaigns

A recent study by Aimia Institute revealed that Consumers are likely to become wary of a brand, if the information they receive isn’t ‘relevant’ to them.

So when you mail your next direct mail campaign or fire off another email blast, make sure your information is interesting and relevant to your recipients.

Use targeted mailing lists and email lists and reach the right group of people who are most likely to want to hear about your services / products.  If you own a Women’s Hair Salon, for example, try targeting Women, who have a certain Household Income level and an Interest in Beauty. Women who fall into this demographic group, are much more likely to be interested in your offer, and feel that it is relevant to them, than those who do not.

infographic-marketers-miss-the-target

USPS New Forget Me Not Stamp

“Affirming its long-standing commitment to help find missing children, the U.S. Postal Service® issues this new stamp to make members of the public more aware of the ways they can assist-and to offer hope to the families of missing children as they continue their search.

This stamp features a photograph by Harald Biebel showing a small bunch of purple forget-me-nots on the left with a lone flower farther to the right, all of them against a white background.” USPS

Show your support for families with missing children, by purchasing  the new USPS Forget-Me-Not Stamps.

forget-me-not-stamp

Mailing Lists – Specialty Selects

LeadsPlease offers 100’s of mailing lists.  Some mailing lists are available online, and some are Specialty Mailing Lists that are available by phone.

Below is a list of our most commonly requested demographic criteria.

If you cannot find the mailing list that you need on our website, please give us a call 1 866 306 8674 or fill out a Contact form online and let us know what you’re looking for. Most of the time, we’ll be able to help you!

Popular Mailing List Selections

  • Age
    • Birth Date
    • Birth Month
    • Birth Year
  • Automobiles
    • Vehicle Make
    • Vehicle Year
    • Vehicle Model
  • Business Owner
  • Dwelling Type
  • Education Level
  • Elderly Person Present in Home
  • Household Income
  • Home Value
  • Home Business
  • Ethnicity
  • Gender
  • Religion
  • Homeowner / Renter
  • Length of Residence
  • Marital Status
  • Equity in Home
  • Loan to Value
  • Mortgage Amount / Date
  • Property Sq Footage
  • Land Acres
  • Swimming Pool
  • Home Year Built

 

Activities & Interests

Collecting
Select Collecting
 Art/Antiques
 Books Collecting
 Die Cast Miniatures
 Dolls
 Figurines
 Other Collectibles
 Plates
 Sports Memorabilia
 Stamps/Coins
 Teddy Bears
 Select All

 

Computers/Electronics
Select Computers/Electronics
 Cell Phone
 Cell Phone is Primary Phone
 Color Printer
 Compact Disc Player
 Digital Camera
 DVD Player
 Flat Screen TV
 General Interest In Computers
 HDTV
 Home Theater System
 Interest In Electronics
 Large Screen TV
 Laser Printer
 Navigation System
 Own CD-ROM
 Own Computer
 Plan To Buy CD-ROM
 Personal Data Assistant (PDA)
 Plan To Buy Modem
 Satellite Dish
 Security System
 Use Computer for Education/School Work
 Use Computer for Entertainment/Games
 Use Internet Service
 Use Internet Service- DSL/High Speed
 Use Macintosh or Apple
 Use Modem
 Video Camcorder
 Video Camera
 Video Game System
 Windows Operating System
 Select All

 

 

Cooking
Select Cooking
 Baking
 Cooking
 Cooking- Gourmet
 Cooking/Weight Conscience
 Recipes
 Wine Appreciation
 Select All

 

Crafts
Select Crafts
 Crafts
 Knitting/Needlework
 Quilting
 Sewing
 Woodworking
 Select All

 

Health/Fitness
Select Health/Fitness
 Eat Low Fat
 Eat Low Fat for Other Reasons
 Eat Low Fat To Eat Healthier
 Eat Low Fat To Lose Weight
 Echinacea
 Ginkgo Biloba
 Ginseng
 Include Calcium
 Include High Fiber
 Include Vitamin Supplements
 Losing Weight
 Low Sodium
 Low Sugar
 Natural/Herbal Remedies
 Other Health & Fitness
 Reduce Caffeine
 Reduce Fat/Cholesterol
 Saw Palmetto
 Valerian Root
 Vegetarian Meals
 Select All
Hobbies/ Interests
Select Hobbies/ Interests
 Astrology/Occult
 Bird Watching
 Cars & Auto Repair
 Casino Gambling
 Crossword Puzzles
 Flying
 Gardening Hobbies
 Grandparent
 Home Decorating
 Home Workshop/DIY
 Interest In Cultural Arts
 Lotteries
 Photography Hobbies
 Self-Improvement
 Sweepstakes
 Video Viewing
 Select All

 

Magazines
Select Magazines
 Automotive
 Bridal
 Business & Finance
 Children’s Magazines
 Computer/Electronics
 Crafts Games & Hobbies
 Current Events/News
 Entertainment/Pop Culture
 Fashion/Style/Grooming
 Fitness
 Food/Wine/Cooking
 Gardening Magazines
 Health Magazines
 Hunting & Fishing
 Men’s
 Music
 Parenting/Babies
 Pets
 Photography Magazines
 Purchase From Newsstand
 Religious & Denominational
 Sports Magazines
 Subscribe To Multiple Magazines
 Subscription
 Travel
 Women’s
 Youth
 Select All

 

Music
Select Music
 Alternative
 Big Band/Swing
 Children’s Music
 Christian/Gospel
 Classical
 Country
 Dance
 Hard Rock/Heavy Metal
 Jazz/New Age
 Latin
 Music In General
 Oldies
 Other Music
 Pop
 R & B
 Records/Tapes/CD’s
 Rock ‘N Roll
 Soft Rock/Easy Listening
 Select All

 

Reading
Select Reading
 All Types
 Astrology
 Best Selling Fiction
 Bible/Devotional/Religious
 Book Reader
 Books On Tape
 Business/Financial
 Children’s Reading
 Computer
 Cooking/Culinary
 Country Lifestyle
 Entertainment/People
 Fashion
 History
 Interior Decorating
 Medical/Health
 Military
 Mystery
 Natural Health Remedies
 Non-Fiction
 Other Reading
 Relationships
 Romance
 Science Fiction
 Science/Technology
 Sports Reading
 World News/Politics
 Select All

 

Social Causes
Select Social Causes
 Animal Welfare Social Causes & Concerns
 Children
 Environment/Wildlife
 Health Social Causes & Concerns
 Other Social Causes & Concerns
 Political- Conservative
 Political- Liberal
 Religious Social Causes & Concerns
 Veterans
 Volunteer Work
 Select All

 

Sports
Select Sports
 Baseball
 Basketball
 Boating/Sailing
 Bowling
 Camping/Hiking
 Cycling
 Extreme Sports
 Fishing
 Football
 Golf
 Hiking
 Hockey
 Horseback Riding
 Hunting
 Motorcycles
 Nascar
 Other Sports & Recreation
 Personal Fitness/Exercise
 Play Sports In General
 Racing/Autos
 Running/Jogging
 Scuba Diving
 Snow Skiing/Boarding
 Soccer
 Swimming
 Tennis
 Walking
 Watching Sports On TV
 Select All

 

Travel
Select Travel
 Business Travel
 Cruise
 Domestic
 International
 Personal Travel
 Recreational Vehicle
 Time Share
 Would Enjoy Cruising
 Would Enjoy RV Travel
 Would Enjoy Time Share
 Select All

 

Lifestyles

Contributions
Select Contributions
 Animal Welfare Contributions
 Children’s Welfare
 Conservative Political
 Cultural Activities
 Environmental
 Health Related
 Humanitarian
 Liberal Political
 Other
 Other Political
 Political
 Religious Contributions
 Social Services
 Select All

 

Entertainment
Select Entertainment
 Buy Pre-Recorded Videos
 Cable Premium Channels
 Cigar Smoking-Enjoys Smoking Cigars
 Digital Cable
 Go To Movies
 Spas & Resorts
 Watch Cable TV
 Watch Videos
 Select All

 

Finance/Invest
Select Finance/Invest
 American Express/Premium
 American Express/Regular
 CD’s/Money Market – Currently
 Debit Card
 Discover/Premium
 Discover/Regular
 Gas Card
 Interest In Money Matters & Investing
 IRAs – Currently
 IRAs – Future Interest
 Life Insurance – Currently
 Major Credit Card
 Mastercard/Premium
 Mastercard/Regular
 Mutual Funds – Currently
 Mutual Funds – Future Interest
 Other Card/Premium
 Other Card/Regular
 Other Investments – Currently
 Other Investments – Future Interest
 Real Estate- Currently
 Real Estate- Future Interest
 Stocks or Bonds – Currently
 Stocks or Bonds – Future Interest
 Store or Retail/Regular
 Visa/Premium
 Visa/Regular
 Select All

 

Military/Government
Select Military/Government
 Active Military Member
 Federal/Government Employee
 Veteran
 Veteran Enlisted
 Veteran Officer
 Select All

 

Shopping
Select Shopping
 Apparel
 Apparel Accessories
 Big/Tall
 Books & Music
 Books/Magazines
 By Catalog
 By Internet
 By Mail
 By Phone
 By TV
 Children’s Products
 Clothing
 Computer or Electronics
 Domestics
 Footwear
 Furniture
 Gardening
 Gift
 Home & Garden
 Home Decorating
 Jewelry/Cosmetics
 Mail Order – Food and Beverage
 Music/Videos
 Outdoor Living/Entertainment
 Season/Holiday Products
 Services & Travel
 Sports Related
 Select All

AdWords & SEO Management-GreaterLeads.com

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Make the most of your AdWords advertising campaigns by having well designed landing pages.

Well designed landing pages are essential for a successful AdWords marketing campaign.

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Focus on your business and let Greater leads manage your digital marketing.

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Direct Mail Using USPS Holiday Stamps

Direct Mail Using USPS Holiday Stamps

Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.

USPS Holiday Stamps
Direct Mail holiday Stamps

It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.

You will need quality data for your direct mail lists to ensure you get the best ROI.

Data Quality For Your Direct Mail Lists

Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you

New additions to the USPS Forever Stamps Collection are now available.

Direct Mail Holiday Stamps
Direct Mail Holiday Stamps

 

 

 

 

 

 

Tips on How To Design A Marketing piece For Direct Mail With Attitude

The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.

We have a few marketing ideas which just may relieve the tension.

No time to do the prep? We can also help you print and mail your marketing campaign. How easy is that?

Batman Stamps For Direct Mail

The New limited Edition USPS Batman Stamps For Direct Mail are available now.

Don’t be a direct mail “also ran”.

You can make your mail piece stand out from all the other holiday mailers.

Try adding the new Batman Stamps for direct mail  to your mail piece.

New USPS Stamps for Direct Mail
New USPS Batman Forever Stamp

 

 

 

 

 

 

Here are a few other tips for putting together a successful direct mail:

Add “Or Current Resident” under the name of the person to whom the mail piece is addressed. This will make sure that the USPS leaves the mail piece at the address and will dramatically reduce the number of mail pieces that fail to be delivered.

Don’t make a common mistake and leave out the address 2 line for apartments and suite numbers. This could contribute to a high number of non deliverables.

Make sure your mailing list has been checked for accuracy and is really up to date. Mailing List Hygiene is vital to improve deliverability and save wastage.

Or simply get a new accurate quality mailing list with a few simple clicks and to make it really easy get LeadsPlease to print and mail for you.