Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.
Here are some of the key points:
Know Your Customer
Use Standout Elements
Automate to Improve Integration and Cost Efficiency
It’s almost back-to-school time! Use a targeted mailing list for your back-to-school mailer and make sure your advertisement reaches the right families who are most likely to need your products / services.
Target families by zip code, city or county or enter your store address and target families who live in a certain mile radius of your location. Families tend to shop close to home, so keep that in mind when you’re creating your mailing list.
Target families by the age of the children and/or other demographics. You can target all households with children ages 0-18, or you can be more specific and target specific age ranges (ex. 5-13). If necessary, you can tailor your mailing list further by adding demographics like Age of Parent, or Household Income level etc.
Build your mailing list online, or give us a call and we’ll be happy to help you! 1 866 306 8674
A recent study by Aimia Institute revealed that Consumers are likely to become wary of a brand, if the information they receive isn’t ‘relevant’ to them.
So when you mail your next direct mail campaign or fire off another email blast, make sure your information is interesting and relevant to your recipients.
Use targeted mailing lists and email lists and reach the right group of people who are most likely to want to hear about your services / products. If you own a Women’s Hair Salon, for example, try targeting Women, who have a certain Household Income level and an Interest in Beauty. Women who fall into this demographic group, are much more likely to be interested in your offer, and feel that it is relevant to them, than those who do not.
“Affirming its long-standing commitment to help find missing children, the U.S. Postal Service® issues this new stamp to make members of the public more aware of the ways they can assist-and to offer hope to the families of missing children as they continue their search.
This stamp features a photograph by Harald Biebel showing a small bunch of purple forget-me-nots on the left with a lone flower farther to the right, all of them against a white background.” USPS
Show your support for families with missing children, by purchasing the new USPS Forget-Me-Not Stamps.
Below is a list of our most commonly requested demographic criteria.
If you cannot find the mailing list that you need on our website, please give us a call 1 866 306 8674 or fill out a Contact form online and let us know what you’re looking for. Most of the time, we’ll be able to help you!
Now is the time to make sure you are using USPS Holiday Stamps for your direct mail marketing campaigns.
It’s the festive time of year and our customers expect a little festive addition to our mailing campaigns.
You will need quality data for your direct mail lists to ensure you get the best ROI.
Data Quality For Your Direct Mail Lists
Make sure you regularly update your own data and if necessary get a fresh direct mail list. This will improve deliverability. If you want to know how to clean your data we have a few tips for you
New additions to the USPS Forever Stamps Collection are now available.
Tips on How To Design A Marketing piece For Direct Mail With Attitude
The Holidays are busy enough without having to stress over how to make our marketing pieces targeted towards only those who are likely to respond to our message, how to comply with USPS postal regulations, how to get the best postal rate and last but not least how to better guarantee that the recipient of the marketing piece will respond.
You can make your mail piece stand out from all the other holiday mailers.
Try adding the new Batman Stamps for direct mail to your mail piece.
Here are a few other tips for putting together a successful direct mail:
Add “Or Current Resident” under the name of the person to whom the mail piece is addressed. This will make sure that the USPS leaves the mail piece at the address and will dramatically reduce the number of mail pieces that fail to be delivered.
Don’t make a common mistake and leave out the address 2 line for apartments and suite numbers. This could contribute to a high number of non deliverables.
Make sure your mailing list has been checked for accuracy and is really up to date. Mailing List Hygiene is vital to improve deliverability and save wastage.