All posts by Molly

Direct Mail For 60’s Music Lovers!

A thoughtful choice of stamp on a direct mail marketing piece  makes it personal and much more likely to be opened by the recipient.

Here’s why a targeted mailing list will help keep your message personal and you will want a quality mailing list.

Here are 6 steps to a successful direct mail marketing campaign.

Create something personal and iconic.


The USPS has a Music Icon range which includes Janis Joplin & Jimi Hendrix for those 60’s music lovers out there:


For the ‘left bank lovers’




For the country music lovers there is:johnny_cash_stamp



Find New Movers In Your Area For Direct Mail Marketing

Many sectors of the economy are impacted by the people who move every day across cities, counties and across states.

The US Census website has some great stats and now have mobile apps. Worth a visit!

If you are in any service industry from house cleaning and yard services to childcare or insurance (you may be an Insurance Agent looking for New Movers turning 65.) you will want to know where the people moving into your area are.


Finding New Movers opens up  new avenues of revenue and using reliable, accurate data to mail to them cuts marketing costs.

At the end of the day we need to relax knowing we have done a good job finding the most reliable and accurate data to reach people most likely to use our services.


Mailing Lists And USPS 2014 Postal Increases

The USPS postal rates will soon increase .

Now is the time to focus on the quality and accuracy of the data we use for our direct mail campaigns.

Clean accurate mailing lists mean less undeliverable addresses and this means we reduce wastage and save money.

We can also focus on the people we know will be interested in receiving information about our products.


Targeted direct mail campaigns  also help us to reduce wastage.

LeadsPlease accurate, clean data can help you maximize the ROI on your direct mail marketing campaigns!

Mailing Lists Of People With Home Based Businesses

Want to find people who like to or have to make money from home with their home based businesses?

work from home

Here’s how:

  1. Build a mailing list by selecting the consumer/residential database.
  2. Choose the geographic area you want to target.
  3. Choose “Opportunity Seekers” to find people most likely to respond to a home based business opportunity.

Opportunity Seekers are people who are interested in business and/or money-making opportunities.

They have purchased magazines, products or services categorized as Opportunity Seekers more than 5 times.

Don’t forget to focus on your marketing design for the best return on investment.

An eye-popping design and a great call to action will give you a better response rate to your direct mail campaign.

Let LeadsPlease help you with your direct mail marketing needs.

Call us on 866-306-8674

Mailing Lists For Dental Offices

Building a mailing list for dental offices has never been easier!


Build a targeted mailing list in 3 easy steps:

  • Choose the database you want to work in.
  • Choose the geographic area you want to target.
  • Choose demographic selects to reach your ideal customer profile.

An example of a targeted mailing list for a dental office may be:

  • Consumer/Residential database
  • 10 mile radius around the dental office address
  • Families with children
  • Length of residence (to find newcomers)

We can print labels for you.

We can format the list so you can print on your own labels.

LeadsPlease can help you with a complete package (mailing list, printing & postage)

Call us on 866 306 8674

Zip Codes Are 50 Years Old!

Ever wondered how Zip Codes came about?

In 1963 a  Mr Zip  marketing campaign was launched in an effort to improve the sorting and delivery of mail nationwide.

This makes Zip Codes 50 years old!


The Zoning Improvement Plan (ZIP) was devised to help speed up the sorting and delivery of mail by using numbers to represent regions, cities, post offices & neighborhoods.

This is how a 5 digit postal code is broken down.

The first digit represents an area in the country.

The next 2 digits represent a central postal facility in the area.

The last 2 digits represent a post office or postal zone.


Comic books were used to inform us about how the new zip code plan would be used.

zip code comic

The Zoning Improvement Plan continues to help us get our direct mail campaigns to their destinations efficiently and on time.

Of course, any successful direct mail campaign depends on a good quality mailing list! can help you build mailing lists by zip code.

Now that was easy!

mr zip circle

Credits to The Postal Museum which recounts the history of the postal service with entertaining videos and charming graphics!


Mailing Lists Of PeopleTurning 65

Looking for people who are turning 65?

Turning 65 Years Old

  • You may be an insurance agency trying to find people turning 65 by birth month for Medicare Marketing.
  • You may simply want to market your products to people turning 65.

For example:

: Financial & Insurance Services

: Optical Services

: Health Care

: Adult Living

: Adult Education

: Adult Fitness

There are approximately 8000  people turning 65 every day!

Get your marketing materials to these people ahead of the competition.

Find exactly the target ages and specific demographic selects you are looking for.

We can help you with a complete package of mailing list, printing & mailing services!

Mailing Lists For Employment/ Recruitment Agencies

Whether you offer temporary or seasonal employment opportunities or permanent employment opportunities,

we can help you with your recruitment campaigns to keep your books filled with the brightest and best candidates.

targeted The Specialty List Department at LeadsPlease has a free service to help you build the specialty lists that best meets your requirements

and the requirements of the companies you serve.

Perfect for Employment/Recruitment Agencies looking for people with specific qualifications and experience.

Simply complete the Specialty List Request Form on our website to get started.

We can also help you print and mail your marketing campaigns.

Check out the 2013 Best Practices For Recruitment and Recognition at the HR Daily Advisor.

Mailing Lists For Tax Service Businesses

Find businesses looking for tax preparation, tax advice or tax filing services.

Build an accurate mailing list targeting  ideal clients in your area.


Target businesses by choosing demographic selects like  industry, number of employees, annual sales.


Don’t forget :

  • To use your existing customer base. The 80/20 Rule applies!
  • To include a hard hitting  ‘call to action’  like “Use Coupon Code TAX2013 For 20% Discount Valid Until 4/30”
  • To monitor the responses and update your customer mailing list. The success of your marketing campaign depends on the quality and accuracy of your data.

LeadsPlease has 3 steps to building a targeted mailing list:

  1. Choose the database you want to work in.
  2. Choose the geographic criteria.
  3. Choose the demographic criteria.