Direct Mail Best Practices

My Print Source published a great article earlier this month titled ‘Direct Mail Best Practices‘.

Anybody who is looking to launch a direct mail campaign should read this article, whether you’re a first time direct mailer, or a seasoned veteran; the article is quick to read and packed with useful tips on how to build a successful direct mail campaign.

Here are some of the key points:

  • Know Your Customer
  • Be Consistent
  • Combine Channels
  • Track
  • Use Standout Elements
  • Add Interactivity
  • Automate to Improve Integration and Cost Efficiency

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