Good news marketers! 🙂
According to the National Retail Federation, Accenture and ShopperTalk, Holiday sales in November and December 2013 are likely to exceed 2012 sales. So get on your Holiday hats and start planning your Holiday marketing campaign!
Here’s a fun Infographic from Direct Marketing News highlighting some interesting stats on Holiday Sales and Consumer spending.
We recently had the pleasure of working with Wake County Public School System. Their goal was to launch a targeted marketing postcard campaign to inform families in their surrounding neighborhoods about the benefits of enrolling in their K-12 Magnet & Application School.
In order to reach the right households and get their postcards into the hands of potential applicants, it was crucial for them to build a targeted mailing list of families who lived close to the school, who had a flexible Household Income and Children Age 6 or younger. The LeadsPlease mailing list tool enabled them to quickly build their targeted mailing list online, then download it to their computer and start mailing out their campaign to boost awareness and enrollment.
Their postcard design is simple but clear, and eye-catching. The bright color scheme quickly grabs your attention, and the uncluttered design makes it quick and easy to decipher what the call to action is, and where and when the event is taking place. A bold, catchy postcard design and a targeted mailing list is a perfect recipe for a sure-to-be powerful mailing campaign!