To Measure or Not to Measure?

Do you measure the effectiveness of all your marketing efforts?

A recent article in DM News sparks the topic of today’s post.

According to a recent study by Black Ink and Winsper, 73% of respondents acknowledged that measuring marketing ROI is ‘very important’, but only 29% of senior marketing leaders who were surveyed, admit that they don’t measure their marketing ROI at all!

Don’t forget to keep track of all your marketing efforts. Test your different marketing campaigns to see which ones are most successful and profitable so you can ditch the ones that aren’t winners.

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