TARGETED MAILING LIST Vs SATURATION MAILING LIST

 

Are you thinking of using a Saturation Mailing List for your next marketing campaign?

Things to think about:

  • A Saturation Mailing List is a list of every household on a USPS mail carrier’s route. It will only have the address.

You have probably seen mail in your own mail box addressed to “our Friends” or “Current Resident”. This is an impersonal way to communicate with potential customers.

  • So the big question is : “Are your products, services, promotions attractive to everyone?” They would need to be because you would be spending money mailing to everyone regardless of their demographics.

This may suite businesses like coupon companies who want to get their coupons out in front of everyone.  A tutoring company or dental practise that catered to children ages 6-12 may find they need to target their potential customers more carefully so as not to waste valuable resources. They may want to make sure that the people they mail to have children in the appropriate age range and a family income able to support their services.

  • A Targeted mailing campaign ensures that your mailing only goes to your chosen demographics.
  • A Targeted mailing campaign addresses the person living at the address ‘personally’.
  • A Targeted mailing campaign results in lower costs per lead and less wasted postage and printing.
  • A quality mailing list is essential for the best marketing campaign results.

Targeted Marketing & Database Management Drives Sales

Managing, updating & analyzing  your data  is well worth the effort.

It helps us target the customers who are most likely to respond to the services we offer and helps us decide which of the marketing tools will be most effective.

From Direct Mail  to Facebook  the message is the same.

  • Know what you are offering your customers.
  • Make your content relevant and personal to your targeted audience.
  • Collect targeted information from your customers.
  • Analyse & segment your data  for cross-platform application.
  • Tailor your data not only to the customers you need to reach but to the tools that will carry your marketing message.

 

Great article from Direct Marketing News