Call To Action For Direct Mail Campaigns

A direct mail piece that does not contain a ‘call to action’ wastes time and money.

What exactly is a ‘call to action’ then?

It is a word or phrase on the direct mail piece encouraging the recipient to respond immediately….like:

“$1.00 OFF an Organic Smoothie when you bring in this postcard to our Grand Opening”

or:

“call us now for FREE Estimate”

A well designed mail piece using a quality targeted mailing list and a prominent ‘call to action’ will deliver the best results.

 

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