How To Create Targeted Mailing Lists

One of the ways you can make your mailing list more targeted and therefore more accurate is to really analyse your best customers and create a profile for them.

An example of a simple customer profile for a child daycare center maybe:

  • Households in a 5 mile radius of your location.
  • Families with children ages 0-6.
  • Households with an income of 75K +.

With this information you can build a mailing list targeting only those families who are most likely to use your childcare services.

A nice customer profile form from American Express.

 

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